AGM-Sales & Marketing

Key Resposibilities

1. Revenue Ownership & Growth Strategy

Own end-to-end revenue targets across all verticals and formats (offline, online, hybrid).
Design annual and quarterly admissions and sales plans with clear centre and vertical-wise targets.
Build pricing, scholarship, and offer strategies aligned with both volume and quality outcomes.
Drive predictable growth across academic cycles and peak seasons.

2. Inside Sales & Admissions Operations

Lead centralized inside sales and counselling teams handling digital, phone, and walk-in leads.
Define enquiry management, lead scoring, follow-up cadences, and conversion playbooks.
Improve lead-to-admission conversion, counselling quality, and turnaround time.
Integrate CRM systems across online and offline funnels for unified visibility.

3. Performance Marketing & Digital Growth

Own performance marketing across Google, Meta, YouTube, and regional platforms.
Manage budgets, CAC targets, ROAS, and funnel efficiency from lead to enrolment.
Work closely with creative and content teams to align messaging with outcomes and results.
Scale online program enrolments while maintaining profitability.

4. School Outreach – B2C & B2B

Drive school-focused B2C initiatives: seminars, scholarship exams, counselling programs etc.
Build B2B school partnerships for integrated programs, foundation batches, and long-term pipelines.
Develop structured engagement models for principals, teachers, and management.
Ensure strong ground presence and relationship continuity across academic years.

5. Offline Centre Marketing & Local Growth

Own centre-level marketing plans including local activations, outdoor, print, events, and community outreach.
Enable Centre Heads with toolkits, budgets, and playbooks to drive consistent execution.
Monitor centre-wise funnel health, conversion ratios, and ROI.
Balance brand consistency with local market customization.

6. Team Leadership & Capability Building

Build, lead, and mentor multi-layered teams across sales, inside sales, marketing, and partnerships.
Set clear KPIs, incentive structures, and performance dashboards.
Drive hiring, training, and leadership development for scale.
Create a culture of accountability, data-driven decision-making, and ethical selling.

7. Data, Analytics & Governance