Assistant Manager - City Head - Sales & Marketing

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Responsibilities

Sales & BD Execution
Identify, pitch, and close deals with RWAs, apartment societies, commercial parking operators, malls, and private landowners for EV charger deployment.
Drive partnerships with residential and commercial real estate developers to integrate EV charging infrastructure.
Track and deliver on monthly and quarterly charger installation and usage targets.
Customer Acquisition & Experience
Educate end users on ATEL’s value proposition, app usage, pricing, and support.
Enable smooth onboarding of users and address their queries with quick resolution.
Drive consumer awareness initiatives like demo drives, society activation campaigns, and local engagement events.
Stakeholder Management
Build long-term relationships with society committees, facility managers, local influencers, and partners.
Coordinate with internal teams (technical, operations, marketing-DMAs) to ensure successful charger installations and go-live.
Team Leadership
Hire, train, and manage DMAs (Direct Marketing Agents) (as required as per company policy).
Monitor KPIs, lead performance reviews, and maintain high team productivity.
Market Intelligence & Strategy
Gather on-ground feedback about consumer behavior, site performance, and competitors.
Provide inputs to central teams on pricing, product positioning, and new feature needs.

Site Acquisition

Ensure team acquire best possible site, does site approval based on defined business SOPs.
Ensure good utilization of sites
Takes responsibility of city business KPI's

Utilization

Drive utilization as a KPI and ensure increase in utilization of sites on regular basis
Self-Motivated to visit sites, identify and address issues that leads to less utilization

Qualifications

Educational Qualifications: Graduation in any field (BE, BCom., MBA), Engineering Degree preferred, MBA is a plus.
4–8 years’ experience in consumer sales, territory management, or new market development.
Experience in EV, renewable energy, real estate, or mobility sectors is a plus.
Strong B2C sales acumen with negotiation, presentation, and closing skills.
Proactive, self-starter with the ability to work in an evolving, fast-growth startup environment.
Comfortable with travel and extensive on-ground execution.
Ability to coordinate with multiple teams and ensure compliance with company policies.
Hands on knowledge of MS Office, SAP.

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