Prabhu Venugopalan

Sharaf DG

<div>
 Responsible for designing and implementing the marketing plan. Working closely with the Marketing head, you will engage with internal and external entities to create effective marketing campaigns involving all elements - ATL, BTL, Partnerships, PR and Social Media.
 
 
 
 Key Performance Areas (KPAs) &amp; Principal Accountabilities
 
 
 
 <ul>
 <li>
 Plan &amp; deploy an integrated communications campaign including print, radio, online, sponsorship, collaterals.
 </li>
 <li>
 Formulation of monthly/event related outdoor, social campaigns
 </li>
 <li>
 Ensure timely information is given internally across Sharaf DG about the campaigns/promotions
 </li>
 <li>
 Allocate tasks among team members and approve the final artwork, radio spots, social media and mobile application updates.
 </li>
 <li>
 Ensure timely information is given internally across Sharaf DG about the campaigns/promotions
 </li>
 <li>
 Maintain trend updates of the website/mobile application with the latest products and highlight the latest campaigns, while conducting a full analysis of the web pages
 </li>
 <li>
 Market analysis; deliver a consolidated report about the competition in comparison with Sharaf DG
 </li>
 <li>
 Provide all necessary data / reports on a periodic basis pertaining to marketing activities to the Manager Marketing for review, resolutions of issues and prompt decision making.
 </li>
 <li>
 Develop attractive installment offers in coordination with finance partners to support sales objectives.
 </li>
 <li>
 Monitor and analyze the performance of installment programs and their impact on sales volume and average basket value.
 </li>
 <li>
 Develop and implement in-store marketing materials related to installment offers (posters, roll-ups, stands, POS materials
 </li>
 <li>
 Prepare regular reports covering (Installment sales contribution, Performance by finance partner , ROI of co-marketing campaigns
 </li>
 <li>
 Analyze customer behavior related to installment options and payment preferences.
 </li>
 <li>
 Provide actionable insights and recommendations to improve performance.
 </li>
 </ul>
</div>

Marketing communication Executive

<div>
 SMO is responsible to lead, strategize, monitor and report on Category performance ( sales, margin, stock holding, Market Share etc ) and flow objectives under the guidance of Category Head.
 
 
 Key Performance Areas (KPAs) &amp; Principal Accountabilities:
 
 
 <ul>
 <li>
 Responsible for budgeting, forecasting , making category level strategy and achieving Sales and Margin targets assigned to a particular category
 </li>
 <li>
 Lead negotiations on annual contract terms with suppliers to maximize benefits for both Sharaf DG and the suppliers including margins, pricing and volumes, product range, MSL, returns and replenishments, payment terms etc
 </li>
 <li>
 Work closely with stores to ensure a healthily store level sales and Profit and maintaining healthy inventory at each store
 </li>
 <li>
 Keep up to date with latest retail and category trends about new and innovative products and ways of displaying products
 </li>
 <li>
 To have a close eye on each competition, making counter strategies to gain market share YOY/ MOM/ WOW
 </li>
 <li>
 Work Closely with Marketing team to create marketing strategy for own category and provide all necessary inputs to marketing for respective category
 </li>
 <li>
 Ensure category liaison with key internal interfaces such Product Registration, Vendor Co-ordination, finance reconciliations for category, Brand level reconciliation for respective category, and Store teams to ensure category processes and procedures are implemented effectively. Oversee management of all supplier reconciliation, rebates and any disputes.
 </li>
 <li>
 Ensure optimum category inventory levels are maintained keeping in mind store requirements as well as working capital constraints, OTB management.
 </li>
 <li>
 Monitor and make recommendations for customer product needs, preferences based on internal survey data and GFK data, and change Product range/ buying patterns within category
 </li>
 <li>
 Making weekly/ Monthly category level promotional plans
 </li>
 <li>
 Ensure planograms and assortment are up to date and making timely clearance plan for Ageing and EOL inventory.
 </li>
 <li>
 Ensure effective in season management of the assigned category/department through regular analysis and action plan based on the performance around the following anchors: sales vs. Stock, stock analysis, stock balancing, margin analysis
 </li>
 <li>
 Oversee management of organization training needs for training provided by suppliers for new products
 </li>
 <li>
 GMROF(Gross margin return on Footage) and GMROI(Gross Margin Return on Inventory) &ndash; Achieving yearly targets and benchmarks as well as Defining strategies to improve the GMROF and GMROI
 </li>
 <li>
 Competition analysis &ndash; review and analyze competition offers compared to SDG offers. Suggest improvements based on the analysis
 </li>
 </ul>
</div>

Senior Merchandising Officer - SDA

<div>
 
 
 About the Company
 
 
 
 We are looking for a talented and highly organized marketing executive to grow our marketing channels.
 
 
 
 
 
 
 About the Role
 
 
 
 The successful candidate will join our fast-paced marketing team and play a crucial role in implementing our marketing strategy across both digital and traditional marketing channels.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Plan &amp; deploy an integrated communications campaign including social media, digital marketing, print, radio, online collaterals.
 </li>
 <li>
 Develop Content and content strategy for key channels.
 </li>
 <li>
 Collaborate with Internal stakeholders and create category specific campaigns.
 </li>
 <li>
 Apply for promotion permits as per marketing calendar.
 </li>
 <li>
 Ensure timely information is given internally across Sharaf DG about the campaigns/promotions.
 </li>
 <li>
 Collaborate with Influencer Marketing Agencies to ensure smooth executions across channels.
 </li>
 <li>
 Market analysis; deliver a consolidated report about the competition in comparison with Sharaf DG.
 </li>
 <li>
 Provide all necessary data / reports on a periodic basis pertaining to marketing activities to the Manager for review, resolutions of issues and prompt decision making.
 </li>
 </ul>
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor's degree (Bachelors Degree in Business Administration/Marketing or Equivalent).
 </li>
 <li>
 4-6 years of relevant experience.
 </li>
 </ul>
 
 
 
 
 
 Required Skills
 
 
 <ul>
 <li>
 Expert level proficiency with Word, Excel and PowerPoint.
 </li>
 <li>
 Attention to detail is a must.
 </li>
 <li>
 You are aware of the latest retail marketing trends and are IT savvy with hands on experience with marketing related software.
 </li>
 </ul>
 
 
 
 
 Equal Opportunity Statement
 
 
 
 We are committed to diversity and inclusivity.
 
 
 
</div>

Marketing Executive

Join Sharaf DG and explore 3   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Sharaf DG

About Company

Marketing communication Executive

Senior Merchandising Officer - SDA

Marketing Executive