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Silver Edge Technologies

PPC / Google Ads Specialist &ndash; Custom Packaging IndustryWe are looking for an experienced PPC / Google Ads Specialist to manage and optimize paid advertising campaigns for our Custom Packaging &amp; Custom Boxes websites. The ideal candidate should have hands-on experience running high-performing Google Ads campaigns, generating quality leads, and maximizing return on ad spend (ROAS).Responsibilities:<ul><li>Plan, create, and manage Google Ads campaigns (Search, Performance Max, Display, and Remarketing).</li><li>Conduct keyword research and competitor analysis to identify new growth opportunities.</li><li>Optimize campaigns to generate high-quality leads while maintaining the lowest possible Cost Per Click (CPC) and Cost Per Acquisition (CPA).</li><li>Monitor budgets, bidding strategies, Quality Score, CTR, and conversion rates.</li><li>Track campaign performance using Google Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.</li><li>Implement conversion tracking, call tracking, and remarketing tags.</li><li>Perform A/B testing on ads, landing pages, and bidding strategies to improve campaign performance.</li><li>Prepare weekly and monthly performance reports with actionable insights.</li><li>Stay up to date with Google Ads policies, new features, and industry trends.</li><li>Meet monthly lead generation and ROI targets set by management.</li></ul>Requirements:<ul><li>Minimum 7-8 years of experience managing Google Ads campaigns.</li><li>Custom Boxes / Packaging industry experience is mandatory.</li><li>Strong understanding of Google Ads, GA4, GTM, Merchant Center, and conversion tracking.</li><li>Proven track record of reducing CPC while increasing qualified leads and ROAS.</li><li>Excellent analytical, reporting, and communication skills.</li></ul>Location: 491 Pak Block, Iqbal Town, Lahore INTERVIEW TIME: after 10pm Shift: Night Shift (8:00 PM &ndash; 6:00 AM) &ndash; Onsite Only Interview: Must be ONSITEJob Type: Full-timePay: Rs120,000.00 - Rs200,000.00 per monthApplication Question(s):<ul><li>Did you work on CUSTOM PACKAGING PROJECT ? (Custom Boxes)</li></ul>Experience:<ul><li>Google Ads PPC: 6 years (Preferred)</li></ul>Work Location: In person

Google PPC Expert (Packaging Site)

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Silver Edge Technologies

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Google PPC Expert (Packaging Site)