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SmartDukaan

Date posted: 15 September 2025Pay: &#8377;20,000.00 - &#8377;25,000.00 per monthJob description:Job Description &ndash; Assistant Manager &ndash; BTL &amp; Retail Marketing (Mobile Handset Industry) Interested Candidate share your CV on - careers@smartdukaan.comLocation: Delhi / Noida Experience: 4 - 5 years Industry Preference: Mobile Handset / Consumer Electronics RetailAbout the RoleWe are seeking a Marketing Professional from the mobile handset retail industry with strong expertise in BTL Marketing, Retail Marketing , Retailer Engagement and Vendor Management. The candidate will be responsible for driving retail visibility, in-shop branding, promotional campaigns, and marketing campaigns to strengthen brand presence and support sales.Key Responsibilities<ul><li>Plan and execute BTL activities such as roadshows, in-shop promotions, college activations, RWA programs, mall activations, and product launches.</li><li>Manage retail branding (POSM, signage, displays, dealer boards, kiosks) across mobile handset retail outlets and distributors.</li><li>Handle vendor management &ndash; negotiation, onboarding, billing, and ensuring timely execution.</li><li>Retailer Relationship building and management.</li><li>Monitor and evaluate budget utilization, ROI of marketing campaigns, and brand visibility at the store level.</li><li>Coordinate with sales teams, channel partners, and distributors to drive effective marketing campaigns.</li><li>Track competitor marketing activities in handset retail and suggest innovative strategies.</li><li>Support new handset launches with activations, promotional tie-ups, and retail branding.</li><li>Prepare and maintain MIS reports on marketing execution and spend.</li></ul>Key Skills &amp; Competencies<ul><li>Strong knowledge of BTL and retail marketing in the mobile handset industry.</li><li>Proven ability in vendor management and coordination with retailers.</li><li>Budget planning and ROI-driven campaign execution.</li><li>Excellent communication, negotiation, and market analysis skills.</li></ul>Qualifications<ul><li>Graduate/Post-Graduate in Marketing, Business, or related field.</li><li>4&ndash;5 years of relevant experience in BTL/Retail Marketing roles in Mobile Handset or Consumer Electronics companies.</li><li>Previous experience with brands like Oppo, Vivo, Lava, Samsung, Nokia, Xiaomi, Realme, Micromax will be preferred.</li></ul>Job Type: Full-timeWork Location: In personJob Type: Full-timePay: &#8377;20,000.00 - &#8377;25,000.00 per monthWork Location: In person

Assistant Marketing Manager

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SmartDukaan

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Assistant Marketing Manager