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Sprout Education

Job Overview Sprout Education (www.sprouteducation.com) is seeking an experienced and strategic Senior Marketing Manager to lead our marketing vision and execution. This role is ideal for a proven leader who thrives at the intersection of strategy and execution&mdash;someone who can craft big-picture marketing plans while rolling up their sleeves to deliver measurable results. The Senior Marketing Manager will oversee brand positioning, campaign strategy, performance marketing, and cross-channel execution to accelerate growth and solidify Sprout Education as a leader in Continuing Legal Education.Responsibilities<ul><li>Develop and own a comprehensive, multi-channel marketing strategy that builds brand awareness, drives customer acquisition, and increases retention.</li><li>Lead and scale social media campaigns across multiple platforms, ensuring consistent brand voice, strong engagement, and measurable impact.</li><li>Oversee product marketing initiatives&mdash;translating market insights into go-to-market strategies, messaging, and positioning.</li><li>Partner closely with sales leadership to align advertising and promotional campaigns that maximize revenue opportunities.</li><li>Drive market research and competitive analysis to uncover opportunities for growth, optimization, and differentiation.</li><li>Lead the creation of compelling, customer-focused content for web, email, social, and other digital channels.</li><li>Measure, analyze, and report on marketing performance using tools such as Google Analytics&mdash;making data-driven decisions to refine campaigns and improve ROI.</li><li>Manage the marketing budget, prioritizing investments that deliver the highest impact.</li><li>Oversee website management via WordPress, ensuring content is current, user-friendly, and optimized for SEO and conversions.</li><li>Mentor and provide guidance to junior marketing team members, fostering a culture of collaboration and innovation.</li></ul>Skills &amp; Qualifications<ul><li>6+ years of marketing experience with at least 3 years in a leadership or senior-level role.</li><li>Proven success in developing and executing multi-channel marketing strategies.</li><li>Strong expertise in social media, performance marketing, and content marketing.</li><li>Experience with product marketing and aligning strategies with customer needs and market trends.</li><li>Demonstrated ability to drive revenue through advertising and promotional initiatives.</li><li>Strong budgeting and financial management skills with a track record of efficient resource allocation.</li><li>Proficiency with analytics tools (e.g., Google Analytics) to measure performance and inform decisions.</li><li>Hands-on experience with WordPress and SEO best practices.</li><li>Exceptional communication, leadership, and project management skills.</li></ul>Job Type: Full-timePay: $72,833.00 - $79,731.00 per yearBenefits:<ul><li>Paid time off</li></ul>Work Location: Remote

Senior Marketing Manager

Join Sprout Education and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Sprout Education

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Senior Marketing Manager