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Suncliff, Inc.

Sr. Manager of Creator Commerce &amp; DTC RevenueSeattle, WA (Remote Eligible)About the CompanyWe are a rapidly growing direct-to-consumer company focused on premium, infused products designed for adult consumers. Our business operates at the intersection of content, community, and commerce, leveraging short-form media and creator partnerships to drive engagement and sales.Operating within a regulated, age-restricted category, we are building a modern distribution model centered on authenticity, education, and experience-driven products. Our focus is on scaling a creator-powered commerce engine across digital platforms, with TikTok and direct e-commerce channels at the core.About the RoleThis is not a traditional marketing or e-commerce role.We are hiring a hands-on operator to build and scale a creator-driven revenue engine from the ground up. This role owns the system that converts content and creator activity into measurable, repeatable revenue.Most roles in this market focus on managing existing systems.This role is about building one.Content &rarr; Creator Distribution &rarr; Traffic &rarr; Conversion &rarr; RevenueThis is a performance-driven, revenue-generating leadership role with significant upside tied directly to execution.What You Will Own&middot; Creator and influencer network development&middot; Short-form content distribution across TikTok, Instagram, and X&middot; Traffic and conversion into WooCommerce-based e-commerce channels&middot; Campaigns, promotions, and offer strategy&middot; Weekly revenue performance and system optimizationWhat You Will Do&middot; Recruit, qualify, and activate creators and influencers&middot; Turn long-form content into high-volume short-form assets&middot; Build and manage a creator distribution system&middot; Design and execute promotions, bundles, and campaigns&middot; Optimize conversion rates, AOV, and revenue performance&middot; Track and report weekly KPIs tied directly to revenue growth&middot; Identify bottlenecks and implement immediate corrective actionWhat You Will NOT Do&middot; You will not manage paid ad budgets as a primary function&middot; You will not operate as a brand or social media coordinator&middot; You will not inherit a fully built system &mdash; you will build itWho You AreYou are an operator, not a coordinator.You prefer building over managing and are motivated by performance-based outcomes rather than fixed structures.Required Experience&middot; 3&ndash;7+ years in DTC, e-commerce, or growth roles with measurable revenue impact&middot; Hands-on experience working with creators, influencers, or affiliate programs&middot; Experience with short-form content ecosystems (TikTok, Reels, Shorts)&middot; Proven ability to execute quickly in fast-moving environmentsStrong Signals&middot; You have built or scaled something from scratch&middot; You have directly driven revenue (not just supported it)&middot; You have recruited or managed creators personally&middot; You understand how content turns into conversionTechnical Familiarity (Preferred)&middot; WooCommerce / WordPress-based e-commerce&middot; Content editing tools (CapCut, Descript, Premiere, or similar)&middot; Social scheduling and analytics tools&middot; Affiliate or creator tracking systemsPerformance ExpectationsThis role is measured on system output, not activity. Target Benchmarks will be actively collaborated on.CompensationThis role is structured to compensate for performance.Base Salary$70,200 annually with a performance-based increase to $78,000 after achieving initial milestones focused on active creators, posting and revenue. The Successful candidate should expect to focus on the performance accelerators and bonuses which will dramatically increase annual compensation over Base salary.The position will also include Revenue sharing on DTC generated sales with Accelerators for hitting revenue level milestonesBonuses for&middot; Creator milestones&middot; Revenue milestones&middot; Campaign-based performance bonusesEquity Participation&middot; Stock option grant after 1 year&middot; Additional equity grant calculated against DTC revenue.Compensation PhilosophyTop performers in this role are expected to exceed typical market compensation through performance-based earnings.Why This Role Is DifferentMost roles in this category offer:&middot; lower ownership&middot; capped upsideThis role offers:&middot; full ownership of a revenue system&middot; direct participation in growth&middot; uncapped performance upside&middot; the opportunity to build something from the ground upWho This Role Is ForThis role is best suited for someone who:&middot; wants to build, not maintain&middot; is comfortable with accountability&middot; is motivated by performance and upside&middot; prefers speed over structureWho This Role Is Not For&middot; candidates seeking a purely stable, salary-driven role&middot; candidates without hands-on execution experience&middot; candidates who prefer large-team or corporate environmentsApplication ProcessQualified candidates will be asked to:&middot; Complete an initial screening conversation&middot; Participate in a deep-dive interview&middot; Submit a short execution plan outlining how they would approach the first 30 daysFinal NoteThis is a high-accountability, high-opportunity role.If you can build and scale systems that drive revenue, this role will reward you accordingly.Pay: $70,200.00 - $147,350.00 per yearBenefits:<ul><li>Paid time off</li></ul>Work Location: Hybrid remote in Seattle, WA 98134

Sr. Manager of Creator Commerce & DTC Revenue

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Suncliff, Inc.

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Sr. Manager of Creator Commerce & DTC Revenue