Sr. Manager of Creator Commerce & DTC Revenue

Sr. Manager of Creator Commerce & DTC Revenue

Seattle, WA (Remote Eligible)

About the Company

We are a rapidly growing direct-to-consumer company focused on premium, infused products designed for adult consumers. Our business operates at the intersection of content, community, and commerce, leveraging short-form media and creator partnerships to drive engagement and sales.

Operating within a regulated, age-restricted category, we are building a modern distribution model centered on authenticity, education, and experience-driven products. Our focus is on scaling a creator-powered commerce engine across digital platforms, with TikTok and direct e-commerce channels at the core.

About the Role

This is not a traditional marketing or e-commerce role.

We are hiring a hands-on operator to build and scale a creator-driven revenue engine from the ground up. This role owns the system that converts content and creator activity into measurable, repeatable revenue.

Most roles in this market focus on managing existing systems.

This role is about building one.

Content → Creator Distribution → Traffic → Conversion → Revenue

This is a performance-driven, revenue-generating leadership role with significant upside tied directly to execution.

What You Will Own

· Creator and influencer network development

· Short-form content distribution across TikTok, Instagram, and X

· Traffic and conversion into WooCommerce-based e-commerce channels

· Campaigns, promotions, and offer strategy

· Weekly revenue performance and system optimization

What You Will Do

· Recruit, qualify, and activate creators and influencers

· Turn long-form content into high-volume short-form assets

· Build and manage a creator distribution system

· Design and execute promotions, bundles, and campaigns

· Optimize conversion rates, AOV, and revenue performance

· Track and report weekly KPIs tied directly to revenue growth

· Identify bottlenecks and implement immediate corrective action

What You Will NOT Do

· You will not manage paid ad budgets as a primary function

· You will not operate as a brand or social media coordinator

· You will not inherit a fully built system — you will build it

Who You Are

You are an operator, not a coordinator.

You prefer building over managing and are motivated by performance-based outcomes rather than fixed structures.

Required Experience

· 3–7+ years in DTC, e-commerce, or growth roles with measurable revenue impact

· Hands-on experience working with creators, influencers, or affiliate programs

· Experience with short-form content ecosystems (TikTok, Reels, Shorts)

· Proven ability to execute quickly in fast-moving environments

Strong Signals

· You have built or scaled something from scratch

· You have directly driven revenue (not just supported it)

· You have recruited or managed creators personally

· You understand how content turns into conversion

Technical Familiarity (Preferred)

· WooCommerce / WordPress-based e-commerce

· Content editing tools (CapCut, Descript, Premiere, or similar)

· Social scheduling and analytics tools

· Affiliate or creator tracking systems

Performance Expectations

This role is measured on system output, not activity. Target Benchmarks will be actively collaborated on.

Compensation

This role is structured to compensate for performance.

Base Salary

$70,200 annually with a performance-based increase to $78,000 after achieving initial milestones focused on active creators, posting and revenue. The Successful candidate should expect to focus on the performance accelerators and bonuses which will dramatically increase annual compensation over Base salary.

The position will also include Revenue sharing on DTC generated sales with Accelerators for hitting revenue level milestones

Bonuses for

· Creator milestones

· Revenue milestones

· Campaign-based performance bonuses

Equity Participation

· Stock option grant after 1 year

· Additional equity grant calculated against DTC revenue.

Compensation Philosophy

Top performers in this role are expected to exceed typical market compensation through performance-based earnings.

Why This Role Is Different

Most roles in this category offer:

· lower ownership

· capped upside

This role offers:

· full ownership of a revenue system

· direct participation in growth

· uncapped performance upside

· the opportunity to build something from the ground up

Who This Role Is For

This role is best suited for someone who:

· wants to build, not maintain

· is comfortable with accountability

· is motivated by performance and upside

· prefers speed over structure

Who This Role Is Not For

· candidates seeking a purely stable, salary-driven role

· candidates without hands-on execution experience

· candidates who prefer large-team or corporate environments

Application Process

Qualified candidates will be asked to:

· Complete an initial screening conversation

· Participate in a deep-dive interview

· Submit a short execution plan outlining how they would approach the first 30 days

Final Note

This is a high-accountability, high-opportunity role.

If you can build and scale systems that drive revenue, this role will reward you accordingly.

Pay: $70,200.00 - $147,350.00 per year

Benefits:

• Paid time off

Work Location: Hybrid remote in Seattle, WA 98134