Urwah Admin

Synage Global

Trade Marketing Manager &ndash; For L&rsquo;Or&eacute;al Derma Beauty BrandsLocation: Lahore, PakistanReporting to: General ManagerWe are hiring a Trade Marketing Manager for L&rsquo;Or&eacute;al Derma Beauty Brands in Pakistan to lead trade and retail marketing execution across key channels.This is a core commercial marketing role focused on trade strategy, retail visibility, shopper engagement, ATL/BTL execution, and channel performance for L&rsquo;Or&eacute;al&rsquo;s derma beauty portfolio.Important: This role is for marketing/trade professionals with experience in FMCG, beauty, personal care, or consumer brands. It is not a medical, clinical, regulatory, or pharmacist role.Role Overview The Trade Marketing Manager will be responsible for planning and executing trade marketing initiatives that strengthen in-store presence, improve shopper conversion, and support sales growth across:● Modern Trade ● General Trade ● Pharmacy / Retail Pharmacy Chains ● Emerging Channels (E-commerce / New Retail formats) The role requires strong hands-on experience in retail marketing execution, channel promotions, POS visibility, and integrated ATL/BTL planning aligned with brand and commercial objectives.Key Responsibilities Trade Strategy &amp; Planning ● Develop and execute annual trade marketing plans aligned with brand, sales, and commercial targets● Build channel-wise trade initiatives to drive sell-out, visibility, and shopper conversion● Adapt brand campaigns into channel-relevant trade plans for retail executionATL Campaign Coordination (Commercial/Brand Rollout) ● Lead execution and coordination of ATL campaigns across:○ TV○ Digital○ OOH○ Influencer marketing○ Media partners● Ensure ATL campaigns are integrated with in-store and retail activation plansBTL &amp; Retail Execution ● Drive BTL programs including:○ In-store activations○ POSM development and deployment○ Promotions and trade offers○ Sampling campaigns○ Merchandising excellence● Ensure strong retail execution standards across all channels and storesBrand Visibility &amp; Shopper Experience ● Maintain consistent brand visibility and premium execution across retail environments● Improve shopper journey through impactful displays, communication, and activation touchpoints● Work with sales teams to ensure execution quality in marketCross-Functional Coordination ● Collaborate closely with:○ Brand Marketing○ Sales / Trade Sales Teams○ Digital / E-commerce○ Supply Chain ○ Finance● Ensure timely rollout and execution of campaigns and trade initiativesBudget &amp; ROI Management ● Manage trade marketing budgets efficiently with clear tracking● Monitor spend vs. plan and evaluate campaign ROI● Conduct post-campaign reviews and recommend optimizationsAgency &amp; Vendor Management ● Coordinate with creative agencies, production vendors, merchandising teams, and activation partners● Ensure on-time delivery and quality execution of trade materials and campaignsInsights &amp; Performance Optimization ● Analyze market trends, shopper behavior, and competitor trade activity● Use retail and campaign insights to continuously improve execution and resultsIdeal Candidate Profile ● 6&ndash;10 years of experience in Trade Marketing / Shopper Marketing / Channel Marketing ● Background in FMCG, beauty, skincare, personal care, or premium consumer brands ● Strong hands-on experience in retail trade execution (ATL + BTL) ● Strong understanding of Modern Trade, General Trade, and Pharmacy channels ● Commercially driven with strong analytical and strategic thinking● Proven ability to work cross-functionally and manage agencies/vendors● Strong communication, stakeholder management, negotiation, and execution skillsPay: Rs400,000.00 - Rs500,000.00 per monthWork Location: In person

Trade Marketing Manager – For L’Oréal Derma Beauty Brands

Performance Marketing InternWe&rsquo;re looking for a Performance Marketing Intern to join our team! This is a great opportunity for fresh graduates or individuals with up to 6 months of relevant experience who are eager to build a career in digital performance marketing.Responsibilities:<ul><li>Assist in planning and executing digital advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, and YouTube Ads.</li><li>Support audience research and segmentation to improve campaign targeting.</li><li>Monitor campaign performance metrics such as CTR, conversion rates, and ROAS.</li><li>Assist in budget tracking, reporting, and performance analysis.</li><li>Coordinate with the creative team to develop engaging and high-converting ad creatives.</li><li>Stay updated on digital advertising trends, tools, and platform updates.</li></ul>Requirements:<ul><li>Basic understanding of digital advertising platforms (Meta Ads &amp; Google Ads preferred).</li><li>Good command of MS Excel (formulas, data analysis, reporting).</li><li>Strong analytical and problem-solving skills.</li><li>Eagerness to learn and grow in performance marketing.</li><li>Good communication and teamwork skills.</li><li>Ability to work in a fast-paced environment.</li></ul>Qualification: Bachelor&rsquo;s degree in Marketing, Business, or a related field.Experience: Fresh to 6 months of relevant experience (internship experience is a plus).Internship Duration: 3 months (leading to a permanent role based on performance).Working Days &amp; Timings: Monday to Friday, 10:00 AM to 7:00 PM.Location: PECHS, Karachi (On-site).Job Type: Full-time InternshipPay: Rs25,000.00 per monthWork Location: In person

Performance Marketing Intern

Join Synage Global and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

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Trade Marketing Manager – For L’Oréal Derma Beauty Brands

Performance Marketing Intern