Qureos Mentor

Taurus Hard Soft Solutions Pvt Ltd

Job SummaryThe Marketing Executive will be responsible for supporting the development and execution of marketing strategies and campaigns to promote the company's IT services and/or software products. This role requires a hands-on approach, strong digital marketing knowledge, and the ability to articulate technical concepts into compelling, client-facing content.Key ResponsibilitiesCampaign Management &amp; Execution<ul><li>Assist in the planning, coordination, and execution of integrated marketing campaigns across various channels (e.g., email, social media, paid advertising, content marketing).</li><li>Coordinate with sales and product teams to ensure marketing materials and campaigns are aligned with business objectives and product roadmaps.</li><li>Support the organization and execution of marketing events, webinars, trade shows, and product launches, both online and in-person.</li></ul>Content &amp; Digital Marketing<ul><li>Content Creation: Write, edit, and proofread engaging marketing copy for IT-focused materials, including website pages, case studies, blog posts, whitepapers, press releases, newsletters, and ad creatives.</li><li>SEO Support: Assist with basic Search Engine Optimization (SEO) tasks, including keyword research and content optimization for the company website to increase organic traffic.</li><li>Social Media: Manage and schedule content for corporate social media accounts (e.g., LinkedIn, X) to promote IT solutions and drive engagement.</li><li>Email Marketing: Support the creation and deployment of targeted email marketing campaigns using CRM/marketing automation tools.</li></ul>Market Research &amp; Reporting<ul><li>Conduct market and competitor research specific to the IT industry to identify trends, opportunities, and competitive strategies.</li><li>Utilize tools like Google Analytics and marketing platforms to track, analyze, and report on the performance of marketing campaigns (e.g., ROI, lead generation, website traffic).</li><li>Maintain and update marketing databases, contact lists, and customer relationship management (CRM) records.</li></ul>Required Skills and QualificationsSkills<ul><li>Excellent Written and Verbal Communication: Ability to translate complex technical IT concepts into clear, concise, and persuasive marketing language.</li><li>Digital Marketing Proficiency: Working knowledge of digital marketing channels, including SEO, SEM, social media, and email marketing.</li><li>Analytical Mindset: Ability to track metrics, analyze data, and use insights to make informed decisions and optimize campaign performance.</li><li>Organizational and Project Management: Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet tight deadlines.</li><li>Collaboration: Comfortable working closely with technical, sales, and design teams.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or a related field.</li><li>1-3 years of experience in a marketing, communications, or digital role, preferably within the IT or B2B technology sector.</li><li>Familiarity with marketing software, CRM systems (e.g., HubSpot, Salesforce), and web analytics tools (e.g., Google Analytics).</li></ul>Job Types: Full-time, PermanentPay: From ₹10,000.00 per monthWork Location: In person

Marketing Executive

Join Taurus Hard Soft Solutions Pvt Ltd and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Taurus Hard Soft Solutions Pvt Ltd

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Marketing Executive