Qureos Mentor

Techademy Learning Solutions Pvt. Ltd.

Job Title: B2C Performance Marketing AssociateCompany: Techademy Experience Required: 3&ndash;5 years (EdTech experience preferred) Location: HSR Layout, Bangalore Joining Requirement: Within 15 days Shift: Day Shift (5 Days WFO) CTC: CompetitiveAbout the RoleWe&rsquo;re looking for a driven B2C Performance Marketing Associate to scale paid acquisition across Meta and TikTok. In this role, you will execute full-funnel campaigns that attract the right learners, boost conversions, and support revenue growth for Techademy&rsquo;s consumer programs.You will collaborate with marketing, content, and product teams to plan, launch, analyse, and refine campaigns that deliver measurable outcomes. If you enjoy fast-paced execution, creative testing, and data-backed decision-making, this role is an excellent fit.Key ResponsibilitiesEnd-to-End Channel Ownership<ul><li>Run and manage paid campaigns across Meta and TikTok from setup to optimization.</li></ul>Audience Strategy &amp; Targeting<ul><li>Build and refine audiences for awareness, consideration, and conversion stages.</li></ul>Creative &amp; Copy Collaboration<ul><li>Write compelling ad copy and work with the design team to produce high-impact creatives.</li></ul>Tracking &amp; Event Setup<ul><li>Set up pixels, events, and structured campaigns ensuring accurate tracking and attribution.</li></ul>Performance Monitoring<ul><li>Review dashboards daily to identify trends and implement quick adjustments to improve results.</li></ul>A/B Testing<ul><li>Experiment with creatives, audiences, formats, and landing pages to improve conversion rates.</li></ul>Insights &amp; Reporting<ul><li>Share weekly performance insights with clear recommendations and action points.</li></ul>Budget Management<ul><li>Allocate budgets across campaigns while maintaining strong ROAS.</li></ul>Platform Awareness<ul><li>Stay updated on new formats, policies, and best practices across Meta and TikTok.</li></ul>What You&rsquo;ll Bring<ul><li>3&ndash;5 years of hands-on experience managing Meta and TikTok ads.</li><li>Strong understanding of campaign objectives, bidding models, and optimization workflows.</li><li>Experience with pixel setup, events, and attribution.</li><li>Ability to interpret performance data and act quickly.</li><li>Strong writing skills for short-form ad copy.</li><li>Familiarity with GA4, Looker Studio, or similar tools.</li><li>Comfort working in a fast-paced environment with shifting priorities.</li></ul>Nice to Have<ul><li>Experience running ads for EdTech or ecommerce brands.</li><li>Basic understanding of landing page optimization.</li><li>Exposure to influencer- or creator-led ad formats.</li></ul>Why Join Techademy?Ownership &amp; ImpactTake charge of high-growth channels and directly influence learner acquisition.Fast-Moving TeamWork with a collaborative group that experiments, learns, and iterates quickly.Room to InnovateBring fresh ideas, new formats, and innovative tactics to stay ahead of the curve.Full-Funnel LearningGain exposure to creative workflows, funnel strategy, and AI-led campaign execution.Location: 36/5, Hustlehub Tech Park, 3rd building ground floor, Somasundarapalya Main Rd, adjacent 27th Main Road, ITI Layout, Sector 2, HSR Layout, Haralukunte Village, Bengaluru, Karnataka 560102.If you&rsquo;re ready to grow in the fast-paced EdTech industry and make an impact, apply now! Let&rsquo;s revolutionize learning together.Call Or WhatsApp Ruthu : 7624970214Email : ruthu.s@techademy.comJob Types: Full-time, PermanentPay: &#8377;600,000.00 - &#8377;1,100,000.00 per yearBenefits:<ul><li>Health insurance</li><li>Provident Fund</li></ul>Work Location: In person

Performance Marketing Specialist

Join Techademy Learning Solutions Pvt. Ltd. and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Techademy Learning Solutions Pvt. Ltd.

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Performance Marketing Specialist