Qureos Mentor

TECHNO INDIA UNIVERSITY, WEST BENGAL

Position OverviewWe are looking for a Performance Marketing Expert to lead ROI-driven digital campaigns that drive student admissions, brand awareness, and lead generation across digital platforms. The ideal candidate will combine strong analytical ability, creative marketing instincts, and a results-oriented mindset to optimize our marketing funnel from awareness to conversion.Key Responsibilities&#9679; Digital Strategy &amp; Campaign Management:&#9675; Plan and execute paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms.&#9675; Create and manage performance marketing funnels for UG, PG, and Executive Education programs.&#9679; Lead Generation &amp; Optimization:&#9675; Drive high-quality inquiries and applications through targeted digital marketing efforts.&#9675; Optimize CPL (Cost per Lead) and CPA (Cost per Acquisition) while improving conversion rates.&#9675; Design A/B testing frameworks for creatives, landing pages, and ad copies.&#9679; Analytics &amp; Insights:&#9675; Use Google Analytics, Google Tag Manager, Meta Pixel, and CRM dashboards to monitor campaign performance.&#9675; Deliver weekly/monthly performance reports with actionable insights.&#9675; Track ROI across campaigns and make real-time budget adjustments.&#9679; SEO, SEM &amp; CRO:&#9675; Collaborate with the content and web teams to improve search rankings, page performance, and user journey.&#9675; Conduct keyword research, competitor benchmarking, and audience segmentation.&#9679; Collaboration &amp; Branding:&#9675; Work closely with design, admissions, and communications teams to align marketing goals with brand positioning.&#9675; Coordinate with external agencies for creative and media buying support when necessary.Qualifications &amp; Experience&#9679; Bachelor&rsquo;s degree in Marketing, Business, Data Analytics, or related field (MBA preferred).&#9679; 3&ndash;6 years of hands-on experience in performance marketing or growth marketing, preferably in education, edtech, or service-based industries.&#9679; Proficiency in tools such as:&#9675; Google Ads, Meta Business Manager, LinkedIn Campaign Manager&#9675; Google Analytics 4, Tag Manager, Data Studio, Hotjar, HubSpot, or Zoho CRM&#9679; Deep understanding of lead funnels, retargeting, and attribution models.&#9679; Strong analytical skills with a proven track record of meeting or exceeding KPIs.Job Type: Full-timePay: &#8377;50,000.00 - &#8377;100,000.00 per monthWork Location: In person

Performance Marketing Expert

Position OverviewThe Business School invites applications for an experienced and accomplished Associate Professor in Human Resource Management (HRM). The role demands academic leadership, significant research output, and strong industry engagement to shape future-ready HR professionals.Key Responsibilities&#9679; Deliver high-quality teaching across UG, PG, and executive education programs in HRM and related domains.&#9679; Lead curriculum innovation, ensuring global relevance and industry alignment.&#9679; Publish research in top-tier journals and contribute to thought leadership in HRM.&#9679; Guide doctoral, postgraduate, and undergraduate research.&#9679; Mentor junior faculty and contribute to faculty development initiatives.&#9679; Establish and strengthen industry-academia partnerships for projects, consulting, and placements.&#9679; Contribute actively to institutional development, accreditation processes (NBA/NAAC/AMBA/AACSB), and strategic initiatives.Qualifications&#9679; Ph.D. in Human Resource Management/Organizational Behavior or related fields from a reputed institution.&#9679; Minimum of 8 years of academic experience (with at least 3 years at the Assistant Professor or equivalent level).&#9679; Strong record of publications in peer-reviewed journals and recognized research contributions.&#9679; Experience in curriculum design, academic administration, and industry collaboration.Desired Skills&#9679; Demonstrated leadership and teamwork abilities.&#9679; Expertise in specialized HR areas such as Talent Management, HR Analytics, Employee Engagement, Labor Laws, and Strategic HRM.&#9679; Ability to secure funded research/consulting projects.&#9679; International exposure (teaching, research, or industry) will be an added advantage.Job Type: Full-timePay: &#8377;50,000.00 - &#8377;100,000.00 per monthWork Location: In person

Associate Professor - HR Management

Roles &amp; Responsibilities&#9679; Deliver advanced courses in Marketing at postgraduate and executive education levels.&#9679; Take leadership in curriculum development, accreditation processes, and program enhancement.&#9679; Supervise Ph.D. and postgraduate dissertations, ensuring high-quality research output.&#9679; Publish consistently in high-impact international journals (Scopus/ABDC indexed, preferably A/B ranked).&#9679; Develop industry linkages and lead consultancy, training, and research collaborations.&#9679; Mentor junior faculty members and contribute to capacity building within the department.&#9679; Actively participate in academic administration, policy-making, and institutional development initiatives.Qualifications &amp; Requirements&#9679; Ph.D. in Marketing / Management with specialization in Marketing from a recognized university.&#9679; Minimum 8 years of teaching/research/industry experience of which at least 3 years at the level of Assistant Professor or equivalent.&#9679; Strong research record with publications in high-quality peer-reviewed journals.&#9679; Evidence of successful supervision of doctoral/postgraduate students.&#9679; Demonstrated ability to attract research funding and engage in consultancy.&#9679; Proven academic leadership, networking ability, and contribution to institution-building.Job Type: Full-timePay: &#8377;50,000.00 - &#8377;100,000.00 per monthWork Location: In person

Associate Professor - Marketing

Roles &amp; Responsibilities&#9679; Teach undergraduate and postgraduate courses in Marketing (e.g., Principles of Marketing, Consumer Behavior, Digital Marketing, Strategic Marketing, Brand Management).&#9679; Design and update curriculum to align with industry standards and emerging marketing trends.&#9679; Conduct academic research, publish in reputed journals, and contribute to the school&rsquo;s research profile.&#9679; Guide and mentor students in academic, research, and career development activities.&#9679; Participate in departmental meetings, academic committees, and contribute to the institution&rsquo;s overall development.&#9679; Engage with industry through seminars, workshops, consultancy, and collaborative projects.Qualifications &amp; Requirements&#9679; Ph.D. in Marketing / Management (with specialization in Marketing) from a recognized university.&#9679; Candidates who have submitted Ph.D. thesis or are at the final stage may also be considered.&#9679; Strong academic record with publications in reputed journals (Scopus/ABDC indexed preferred).&#9679; Demonstrated ability to teach effectively at undergraduate/postgraduate level.&#9679; Familiarity with modern pedagogical tools (case studies, simulations, blended learning).&#9679; Excellent communication, presentation, and interpersonal skills.Job Type: Full-timePay: &#8377;50,000.00 - &#8377;100,000.00 per monthWork Location: In person

Assistant Professor - Marketing

Join TECHNO INDIA UNIVERSITY, WEST BENGAL and explore 4   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

TECHNO INDIA UNIVERSITY, WEST BENGAL

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Performance Marketing Expert

Associate Professor - HR Management

Associate Professor - Marketing

Assistant Professor - Marketing