Qureos Mentor

Telda

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 WHO IS Telda?
 
 
 Telda is a financial brand built for Millennials and GenZ to take the pain out of peer-to-peer payments. We are bringing a better way to send, spend and save to anyone who has ever sought an alternative to the traditional banking system.
 
 
 
 Overview
 
 
 We&rsquo;re looking for a CRM Specialist to join our Marketing team and help drive customer engagement, retention, and acquisition. This role will focus on building targeted campaigns, optimizing automation flows, and using data-driven insights to improve user experience. You will be responsible for executing CRM strategies that enhance customer lifecycle management through segmentation, A/B testing, and acquisition-focused initiatives.
 
 
 
 Responsibilities:
 
 
 
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 A/B Testing &amp; Optimization: Conduct experiments to test different messaging, timing, and incentives to improve conversion and retention rates
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 Segmentation &amp; Targeting: Build customer segments based on behavior, demographics, and lifecycle stages to create personalized experiences
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 Automations &amp; Journeys: Set up and optimize automated workflows for onboarding, activation, engagement, and reactivation
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 Acquisition &amp; Engagement Campaigns: Support user acquisition efforts by leveraging CRM tools to convert sign-ups into active users
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 Analytical Insights: Monitor and analyze CRM performance, identifying trends and areas for improvement
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 Multi-Channel Execution: Manage push notifications, SMS, and in-app messaging to deliver timely and relevant communication
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 Collaboration: Work closely with Product, Growth, and Data teams to align CRM initiatives with business goals
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 Content &amp; Copy Collaboration: Brief the copywriter on CRM campaign content and messaging.
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 Review, refine, and ensure copy quality aligns with brand tone and objectives
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 Have a sharp eye for detail, making sure all content is engaging, accurate, and optimized for conversion
 
 
 
 
 
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 Required Qualifications:
 
 
 
 Education:
 
 
 
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 Bachelor of Business Administration, Marketing or any relevant field.
 
 
 
 
 
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 Skills:
 
 
 
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 Strong analytical mindset with the ability to interpret data and make data-driven decisions
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 Hands-on experience with CRM platforms (e.g., Braze, MoEngage, Clevertap, Iterable, or similar)
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 Experience running A/B tests and optimizing customer journeys
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 Understanding of user segmentation and lifecycle marketing
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 Familiarity with SQL or data visualization tools is a plus
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 Strong communication skills and ability to work cross-functionally
 
 
 
 
 
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 Experience:
 
 
 
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 1-3 years of experience in CRM, Marketing Automation, or Growth Marketing
 
 
 
 
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Marketing - CRM Specialist

Join Telda and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Telda

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Marketing - CRM Specialist