Qureos Mentor

Time Out Group plc

Responsibilities
<ul>
<li>Collaborate and execute local digital marketing activities</li>
<li>Social media - organic and paid (knowledge of running paid social &amp; PPC)</li>
<li>Influencer programming</li>
<li>Coordinate inclusion of restaurant activities with CRM team</li>
<li>Ensure content on web is updated and all information is correct working with broader team</li>
<li>Manage and coordinate vendor digital platform alignment</li>
<li>Manage community digital platforms</li>
<li>Oversee aggregate and review sites (Google, Yelp, etc)</li>
<li>Execution of Hospitality-specific consumer offers/promotions on company app</li>
<li>Lead for all consumer related programming locally</li>
<li>Collaborate with PR agency and local team</li>
<li>Where relevant, collaborate with landlord marketing team on broader activations and promotions calendars</li>
</ul>
Local grassroots marketing
<ul>
<li>Connect brand with neighbourhood - local resident programs, social media groups etc.</li>
<li>Work with local gatekeepers to promote the company</li>
<li>Work with local boards and collectives to be part of the community</li>
<li>Coordinate memberships/participation with, restaurant associations, concierge groups, Tourism and Convention bureau, BIDs, charitable organizations, local chamber of commerce, etc.</li>
<li>Forge local partnerships i.e.: relevant festival, BID events, Convention activities, local tourist-focused businesses - hotels, cruise/ferries, tour operators, etc</li>
</ul>
Activations
<ul>
<li>Execute weekly/monthly programming</li>
<li>Liaison with all third-party activations - cultural, sponsors, etc.</li>
<li>Conceive programming - including outreach, negotiate and book</li>
<li>Coordinate day-of in close collaboration with restaurant operations team</li>
<li>Take social media content</li>
<li>Direct third-party shoots</li>
</ul>
Promotions
<ul>
<li>App and social media based</li>
<li>Work with team on consumer-facing promotions</li>
<li>Utilize a broad array of tools including the company App platform</li>
<li>Blend local calendar with global company objectives</li>
</ul>
Point of sale marketing
<ul>
<li>Responsible for executing all physical consumer message/promotional signage pertaining to company environment</li>
</ul>
Competitor research
<ul>
<li>Monitor competitors and neighborhood establishments on consumer activities and promotions/programming</li>
</ul>
Reporting and research
<ul>
<li>Set and track KPIs with weekly where relevant/monthly performance reports on marketing activities - footfall, social performance, influencer, paid and inhouse advertising, app use, consumer offers, etc.</li>
<li>Optimize performance on an on-going basis using data tools</li>
<li>Gaining local customer insight through surveys and word-of-mouth</li>
<li>Budget management</li>
</ul>
Skills:
<ul>
<li>Individual with a strong passion for the industry and the capability to identify and evaluate opportunities, navigate and influence outside of formal reporting lines and produce tangible results</li>
<li>Proven working experience in digital, social or traditional marketing</li>
<li>Demonstrable experience managing marketing campaigns and activations and using digital tools</li>
<li>Highly creative with experience in identifying target audiences and devising programs that engage, inform and motivate</li>
<li>Strong analytical skills and data-driven thinking</li>
<li>Up to date with the latest trends and best practices in activations</li>
<li>Knowledge of social media and analytic tools such as google analytics</li>
<li>Strong communication and writing skills</li>
<li>Ability to capture content that is social-media-worthy for our brand</li>
<li>Experience leading consumer-focused projects and/or platforms</li>
<li>Recognizes achievements that support team success</li>
<li>Models and holds others accountable for leading ethically and with a high degree of integrity</li>
</ul>

Marketing Manager Time Out Market

Join Time Out Group plc and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Time Out Group plc

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Marketing Manager Time Out Market