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Total Point Healthcare Inc.

About UsTotal Point Healthcare is a rapidly expanding healthcare network with Urgent Care Centers and freestanding ER facilities across Texas. We are committed to providing accessible, compassionate, and high-quality care to every community we serve. As we continue to grow, we are seeking a dynamic Director of Healthcare Marketing to lead our marketing strategy, brand development, and community engagement initiatives.Job SummaryThe Director of Healthcare Marketing is a senior leadership role responsible for driving Total Point Healthcare&rsquo;s marketing vision and ensuring strong alignment between business objectives and brand strategy. This individual will oversee all marketing operations, develop integrated campaigns, and lead a team dedicated to expanding patient access and engagement.Key Responsibilities<ul><li>Develop and execute a comprehensive marketing strategy to support growth, patient acquisition, and brand recognition across multiple locations.</li><li>Lead and mentor the marketing team, providing strategic direction and professional development.</li><li>Oversee digital marketing initiatives, including social media, website management, SEO, paid advertising, and online reputation management.</li><li>Direct community outreach and event marketing to build brand visibility and strengthen relationships with local partners.</li><li>Collaborate with executive leadership, operations, and clinical teams to align marketing efforts with business goals.</li><li>Manage external vendors, creative agencies, and consultants to ensure high-quality deliverables.</li><li>Monitor marketing KPIs, analyze performance data, and adjust strategies to maximize ROI.</li><li>Ensure consistent brand voice, messaging, and design across all platforms and communications.</li><li>Stay ahead of industry trends, healthcare regulations, and patient engagement best practices.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field required; Master&rsquo;s degree preferred.</li><li>7+ years of progressive marketing experience, with at least 3 years in a leadership role (healthcare experience strongly preferred).</li><li>Proven success in developing and executing multi-channel marketing strategies.</li><li>Strong leadership, communication, and project management skills.</li><li>Experience managing budgets, KPIs, and vendor relationships.</li><li>Ability to thrive in a fast-paced, growth-oriented environment.</li></ul>Job Type: Full-timePay: $80,000.00 - $120,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Employee discount</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Director of Healthcare Marketing

Join Total Point Healthcare Inc. and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Total Point Healthcare Inc.

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Director of Healthcare Marketing