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USA Law Center

&lt;Job Overview&gt; We are seeking an energetic and strategic Director of Marketing and Development to lead our organization&rsquo;s marketing initiatives and drive sustainable growth. This pivotal role combines innovative marketing leadership with development expertise, ensuring our brand presence is compelling across multiple channels. As a dynamic leader, you will craft impactful campaigns, oversee digital and traditional marketing efforts, and foster partnerships that elevate our organization&rsquo;s mission. A strong Director of Marketing today should combine classic leadership and strategy skills with deep digital, Meta ads, and AI capability.&lt;Responsibilities&gt;<ul><li>Develop and execute comprehensive multichannel marketing strategies that enhance brand visibility and engagement across digital platforms, print media, and advertising campaigns.</li><li>Lead content marketing initiatives by creating compelling copy, managing content calendars, and ensuring consistent messaging aligned with organizational goals.</li><li>Oversee digital marketing efforts including SEO (Search Engine Optimization), social media marketing, email marketing, Google Analytics analysis, and marketing automation tools to maximize outreach effectiveness.</li><li>Manage advertising sales efforts by cultivating relationships with partners, negotiating deals, and expanding revenue streams through innovative advertising solutions.</li><li>Utilize Adobe Creative Suite to oversee the creation of visual assets for campaigns, ensuring high-quality branding materials across all channels.</li><li>Implement performance marketing tactics such as Facebook Advertising, Google AdWords campaigns, and other paid media to drive measurable results.</li><li>Coordinate product management initiatives related to marketing campaigns or new offerings, ensuring alignment with organizational objectives.</li><li>Develop and manage budgets for all marketing activities while tracking ROI through analytics tools to optimize spend and campaign performance.</li><li>Conduct market research to identify industry trends, competitor activities, and customer insights that inform strategic decisions.</li><li>Collaborate with cross-functional teams including sales, product management, and executive leadership to align marketing efforts with organizational growth targets.</li></ul>&lt;Experience&gt;<ul><li>Meta (Facebook + Instagram) Ads Expertise</li><li>Expert in Meta Ads Manager: campaigns, ad sets, and creative testing</li><li>Lead generation campaigns</li><li>Conversion optimization as well as retargeting and remarketing</li><li>Familiar with Pixel setup, Conversion API tracking</li><li>Strong compliance understanding (important for finance/legal/regulated industries)</li><li>Experience managing $50k&ndash;$500k+/month ad spend responsibly</li><li>Proven portfolio of profitable campaigns</li><li>7&ndash;15+ years progressive marketing leadership experience</li><li>Ability to design and execute multi-channel marketing strategy</li><li>Team leadership: hiring, training, managing internal + agency resources</li><li>Proven experience in digital marketing roles with a focus on multichannel strategies including SEO, social media marketing, content creation, and performance advertising.</li><li>Demonstrated success in developing integrated marketing campaigns utilizing tools such as Google Analytics, Google AdWords, Facebook Advertising, and marketing automation platforms.</li><li>Strong background in B2B (business-to-business) marketing as well as e-commerce environments; experience managing print advertising is a plus.</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating visual content; familiarity with WordPress and HTML coding is advantageous.</li><li>Excellent research skills combined with copywriting expertise to craft compelling messaging tailored to target audiences.</li><li>Experience in sales development or advertising sales is desirable; ability to build relationships that generate new revenue opportunities.</li></ul>Join us as a Director of Marketing and Development, where your innovative ideas will shape our future growth! We value energetic leaders who thrive on building impactful strategies that resonate across multiple channels&mdash;making a real difference every day through inspired teamwork and bold creativity.Pay: $80,000.00 - $100,000.00 per yearWork Location: Remote

Director of Marketing and Development

Join USA Law Center and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

USA Law Center

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Director of Marketing and Development