Qureos Mentor

Vicom Security Private Limited

Role OverviewThe Digital Marketing Executive will be responsible for driving end-to-end online promotion andbrand growth of Noorio&rsquo;s battery-powered wireless CCTV cameras. The role involves building trafficand conversions through SEO, content optimization, and integrated campaigns across WhatsAppBusiness, Instagram, Facebook, and other digital platforms. The ultimate goal is to increase onlinesales directly through our website noorio.in and other online sellers of such products like FirstCry,MyGate, and similar platforms.Key Responsibilities&#61623; Develop, manage and execute digital campaigns (organic and paid) across WhatsAppBusiness, Instagram, Facebook, and other relevant platforms.&#61623; Plan and implement advanced SEO strategies including keyword research, on-pageoptimization (titles, descriptions, headers, image alt-text), and technical SEO (siteperformance, structured data, mobile optimization).&#61623; Build and execute a content strategy: blogs, product pages, FAQs, and guides that establishNoorio as a brand in wireless battery powered CCTV camera technology.&#61623; Drive link-building initiatives and partnerships with industry sites and bloggers to increaseorganic visibility and domain authority.&#61623; Explore and adopt modern SEO practices like Answer Engine Optimization (AEO) andGenerative Engine Optimization (GEO) to improve presence on AI-powered search tools.&#61623; Manage and optimize paid advertising campaigns on Meta platforms, WhatsApp campaigns,and retargeting strategies.&#61623; Track, analyze, and report on KPIs: website traffic, organic growth, conversion rate, CTR(Click-Through Rate), and revenue by channel.&#61623; Collaborate with product and design teams to ensure seamless user experience on noorio.in.&#61623; Keep content updated and aligned with user search intent to boost rankings andconversions.&#61623; Ensure brand consistency across all digital campaigns.Experience &amp;amp; Skills Required&#61623; Minimum 7 years of experience in brand building and digital marketing, preferably inlaunching and promoting new consumer tech or smart home products.&#61623; Proven success in driving organic traffic growth and e-commerce sales through SEO, SEM(Search Engine Marketing), and social media campaigns.&#61623; Strong understanding of digital marketing tools including Google Analytics, Search Console,Meta Ads Manager, WhatsApp Business API.&#61623; Hands-on expertise in SEO best practices, technical SEO, and structured data relevant to e-commerce websites.&#61623; Demonstrated ability to manage paid social campaigns (Instagram, Facebook, WhatsAppBusiness).&#61623; Data-driven decision maker with experience in achieving measurable growth.&#61623; Strong content strategy and copywriting skills for product positioning and storytelling.&#61623; Excellent project management skills with ability to collaborate across teams.Educational &amp;amp; Soft Skills&#61623; Bachelor&rsquo;s degree/Diploma in Digital Marketing or related field.&#61623; Excellent communication and analytical skills.&#61623; Strong organizational skills and ability to manage multiple campaigns simultaneously.&#61623; Continuous learner with an eye on emerging SEO and digital trends.Job Types: Full-time, PermanentPay: &#8377;12,871.01 - &#8377;32,962.45 per monthBenefits:<ul><li>Health insurance</li><li>Provident Fund</li></ul>Work Location: In person

Senior Digital Marketing Executive

Join Vicom Security Private Limited and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Vicom Security Private Limited

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Senior Digital Marketing Executive