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VitaHustle

Job Overview VitaHustle, a celebrity backed wellness brand, is hiring a Creative Strategist to lead performance-driven creative across paid social and acquisition channels. You&rsquo;ll be a key driver of growth, partnering closely with media, creative, and leadership to develop high-converting campaigns and short-form ads that scale.This role sits at the intersection of premium and scrappy&mdash;someone who lives and breathes performance creative, can execute in-house, and confidently direct external creators, AI and contractors to produce ads that consistently win.Role Summary<ul><li>Concept and develop high-performing static, GIF, and video ad creatives for paid social</li><li>Build clear, actionable creative briefs rooted in performance insights</li><li>Develop repeatable creative frameworks that scale across channels</li><li>Define messaging, campaign angles, and hooks to expand into new audiences</li><li>Deliver ongoing creative reporting to inform strategy and iteration</li></ul>What You&rsquo;ll Do<ul><li>Own performance creative across paid social (Meta + TikTok) from concept to scale</li><li>Write, shoot, direct and produce high-converting short-form ads</li><li>Source and direct creators to deliver UGC and whitelisted content that performs</li><li>Create in-house / UGC content quickly to test and iterate on flywheel concepts</li><li>Direct video editors + graphic designers to create high performing ads from new and existing creative assets</li><li>Review performance daily&mdash;identify what&rsquo;s working, kill what&rsquo;s not, and double down fast on winners</li><li>Optimize and report on core metrics: nCAC, CTR, thumbstop rate, and CVR</li><li>Build testing pipelines and build repeatable processes that consistently generate new winners</li><li>Work hand-in-hand with growth to scale creative that drives revenue</li></ul>Qualifications<ul><li>3&ndash;5+ years in creative strategy for a performance marketing brand</li><li>Proven experience driving 30%+ acquisition win rate</li><li>Deep understanding of Meta creative fundamentals + algorithms</li><li>Experience managing creators and UGC pipelines</li><li>Proficiency leveraging AI tools to accelerate creative output</li><li>Working knowledge of Figma and/or Adobe Creative Suite</li><li>Ability to film and edit in-house/mobile content on the fly</li><li>Comfortable operating in Basecamp, Asana, Monday, Notion, or similar tools</li></ul>Pay: $90,000.00 - $130,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Health insurance</li><li>Unlimited paid time off</li></ul>Work Location: Hybrid remote in El Segundo, CA 90245

Creative Strategist

Join VitaHustle and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

VitaHustle

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Creative Strategist