Creative Strategist

Job Overview
VitaHustle, a celebrity backed wellness brand, is hiring a Creative Strategist to lead performance-driven creative across paid social and acquisition channels. You’ll be a key driver of growth, partnering closely with media, creative, and leadership to develop high-converting campaigns and short-form ads that scale.

This role sits at the intersection of premium and scrappy—someone who lives and breathes performance creative, can execute in-house, and confidently direct external creators, AI and contractors to produce ads that consistently win.

Role Summary

• Concept and develop high-performing static, GIF, and video ad creatives for paid social
• Build clear, actionable creative briefs rooted in performance insights
• Develop repeatable creative frameworks that scale across channels
• Define messaging, campaign angles, and hooks to expand into new audiences
• Deliver ongoing creative reporting to inform strategy and iteration

What You’ll Do

• Own performance creative across paid social (Meta + TikTok) from concept to scale
• Write, shoot, direct and produce high-converting short-form ads
• Source and direct creators to deliver UGC and whitelisted content that performs
• Create in-house / UGC content quickly to test and iterate on flywheel concepts
• Direct video editors + graphic designers to create high performing ads from new and existing creative assets
• Review performance daily—identify what’s working, kill what’s not, and double down fast on winners
• Optimize and report on core metrics: nCAC, CTR, thumbstop rate, and CVR
• Build testing pipelines and build repeatable processes that consistently generate new winners
• Work hand-in-hand with growth to scale creative that drives revenue

Qualifications

• 3–5+ years in creative strategy for a performance marketing brand
• Proven experience driving 30%+ acquisition win rate
• Deep understanding of Meta creative fundamentals + algorithms
• Experience managing creators and UGC pipelines
• Proficiency leveraging AI tools to accelerate creative output
• Working knowledge of Figma and/or Adobe Creative Suite
• Ability to film and edit in-house/mobile content on the fly
• Comfortable operating in Basecamp, Asana, Monday, Notion, or similar tools

Pay: $90,000.00 - $130,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Unlimited paid time off

Work Location: Hybrid remote in El Segundo, CA 90245