Qureos Mentor

Wonderla Holidays Ltd.

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 About Wonderla At Wonderla,
 
 
 
 we don&rsquo;t just run amusement parks; we create joy at scale. With 5 world-class amusement parks and 2 premium resorts under our belt, Wonderla is India&rsquo;s favorite destination for thrill, fun, and family bonding. Our rides, water attractions, immersive events, and stays bring joy to over 3 million guests annually. Behind every scream of joy and every unforgettable memory is a team that believes in creating "India's happiest places."
 
 
 
 
 
 
 Role Overview :
 
 
 
 The Assistant Brand Manager (ABM) will help shape how millions experience Wonderla by supporting the strategy, execution, and performance of brand-building initiatives across ATL, digital, social, BTL activations, and on-ground park communication. Someone who wants to think big, move fast, and build a brand that people feel.
 
 
 
 
 
 This role requires a mix of consumer insight, creative thinking, project management, analytical ability, and strong collaboration with cross-functional teams.
 
 
 
 
 What You&rsquo;ll Do
 
 
 
 
 
 
 Brand Building &amp; Ideation
 
 
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 Build on consumer insights to support the development of annual brand plans across parks
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 Support brand strategy and seasonal campaign planning
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 Help translate brand positioning into campaigns, communication, and on-ground experiences.
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 Keep your radar on consumer trends, youth insights, pop culture and the amusement/entertainment category
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 Conduct strategic research by coordinating with research agencies and studying category trends and audience behaviour to strengthen brand thinking and campaign development.
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 Campaigns, Content &amp; Creatives
 
 
 
 
 
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 Assist in planning and executing integrated campaigns (TV, digital, OOH, radio, BTL)
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 Work with creative, digital and media agencies &amp; in-house teams on end-to-end campaign execution
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 Ensure the brand&rsquo;s tone of voice is sharp, fun, and unmistakably Wonderla
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 Help create high-energy content, manage campaign timelines, creative approvals, budgets, and delivery
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 Track &amp; report campaign performance with actionable insights
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 On-Ground Experience &amp; Activations
 
 
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 Support in-park branding, events, festivals, influencer days, and guest experience touchpoints
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 Work with operations, sales, GR and IT to make the Wonderla experience feel seamless and exciting
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 Help execute campus programs, mall activations, brand tie-ups and special collaborations
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 Be hands-on during major campaigns and activation weekends (you&rsquo;ll love the energy)
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 Tracking, Reporting &amp; Learning
 
 
 
 
 
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 Maintain weekly/monthly trackers and dashboards
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 Analyse market performance, campaign ROI, customer insights, and content performance
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 Derive what&rsquo;s working, what&rsquo;s not, and what can go bigger.
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 Present insights to marketing leadership with a clear, fresh point of view.
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 Who You Are
 
 
 
 
 
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 A creative thinker with strong execution skills &amp; attention to detail
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 Obsessed with content, social media, pop culture and brand storytelling
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 Data-aware (not scared of numbers!)
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 Great at multitasking and managing timelines
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 Comfortable working with agencies and cross-functional teams
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 Energetic, curious, collaborative and sharp
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 Bonus: local language skills (Tamil/Kannada/Malayalam/Telugu/Odia)
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 Qualifications
 
 
 
 
 
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 MBA/PGDM in Marketing, Communications, or related fields
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 3-5 years of experience in brand marketing in FMCG, entertainment, hospitality, or consumer-facing categories
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 Experience working with creative/media/event agencies is preferred
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 Perks of Working with Wonderla
 
 
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 Build one of India&rsquo;s most exciting consumer brands
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 Work on high-impact, visible, creative projects
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 Young, fast, high-energy marketing team
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 Opportunities to work on multi-geography campaigns, theme park launches, and exciting partnerships
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 Complimentary access to Wonderla parks and resort perks
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 Career growth in one of India&rsquo;s most trusted experiential brands
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</div>

Assistant Brand Manager Marketing

Join Wonderla Holidays Ltd. and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Wonderla Holidays Ltd.

ABOUT_COMPANY

Assistant Brand Manager Marketing