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Work Benches Technologies

Role Overview:We are looking for a Junior Research &amp; Content Associate with strong written and verbal communication skills. The ideal candidate will support research-driven content creation across reports, presentations, investment documents, and strategic communication materials. This role sits at the intersection of industry research, structured content development, and stakeholder communication. The candidate should be comfortable working with both qualitative and quantitative data, and translating insights into clear, compelling narratives.Educational Qualification:<ul><li>Bachelor&rsquo;s degree in Business, Economics, Communications, Journalism, Marketing, Management, or a related field</li><li>Master&rsquo;s degree or certifications in research, content, or analytics is a plus (not mandatory)</li></ul>Key Responsibilities:1. Research:-<ul><li>Conduct industry, market, and competitor research using both primary and secondary sources</li><li>Analyze qualitative and quantitative data related to sectors, companies, and trends</li><li>Assist in building industry reports, competition benchmarking, and market landscape documents</li><li>Use AI tools to accelerate research, summarize data, and identify insights (with human validation)</li></ul>2. Content Development:-<ul><li>Write and structure content for:</li><li>Industry &amp; market research reports</li><li>Competitive analysis documents</li><li>Pitch decks &amp; strategic presentations</li><li>CIMs (Confidential Information Memorandums)</li><li>Internal strategy notes and briefs</li><li>Ensure content is well-researched, logically structured, and business-ready</li><li>Adapt tone and depth based on audience (founders, investors, internal teams)</li></ul>3. Communication:-<ul><li>Demonstrate excellent written and verbal communication skills</li><li>Collaborate with internal stakeholders to understand requirements and convert inputs into clear documentation</li><li>Present findings and insights in a clear, concise, and confident manner</li><li>Support communication across teams for research-driven initiatives</li></ul>Experience Requirements:-*<ul><li>2+ years of hands-on experience in research and content development</li><li>2&ndash;3 years of experience demonstrating strong professional communication skills</li><li>Prior exposure to consulting, research, startups, investment firms, or strategy roles is a plus</li></ul>Skills &amp; Competencies:-<ul><li>Excellent written English (reports, decks, structured documents)</li><li>Strong verbal communication and articulation</li><li>Ability to research, analyze, and synthesize complex information</li><li>Experience working with industry data (qualitative &amp; quantitative)</li><li>Strong attention to detail and logical thinking</li></ul>Technical &amp; Tooling Skills:-<ul><li>Proficiency in MS Word, PowerPoint / Google Slides, Excel / Google Sheets</li><li>Comfortable using AI tools (e.g., for research, summarization, first drafts, data</li><li>exploration)</li><li>Ability to fact-check, validate, and refine AI-generated outputs</li></ul>Good-to-Have:-<ul><li>Experience creating pitch decks, CIMs, or investment-related documentation</li><li>Basic understanding of startups, markets, industries, or business strategy</li><li>Familiarity with research databases, reports, or public data sources</li></ul>Who Should Apply:-This role is ideal for someone who:<ul><li>Enjoys deep research and structured writing</li><li>Can convert raw information into clear, professional business content</li><li>Is confident communicating ideas and insights</li><li>Wants to grow into roles involving strategy, research, consulting, or investment analysis.</li></ul>Job Types: Full-time, PermanentPay: ₹30,000.00 - ₹40,000.00 per monthBenefits:<ul><li>Health insurance</li><li>Provident Fund</li></ul>Work Location: In person

Junior Research & Content Associate

Job Tittle: Digital Marketing SpecialistLocation: KolkataCTC: Up to ₹3.60 LPAExperience: 3&ndash;6 YearsEmployment Type: Full-TimeShift: DayshiftRole Objective:To build our brand as a premium, category-creating brand, while driving high-quality demand through a balanced mix of:Brand Building &times; Social Media Strategy &times; Performance Marketing &times; AEO (Answer Engine Optimization)Key Responsibilities:Brand Strategy &amp; Positioning:<ul><li>Develop and execute a brand-first digital marketing strategy</li><li>Translate business vision into clear narratives, positioning, and messaging</li><li>Maintain a consistent premium brand tone across all digital platforms</li><li>Focus on long-term brand recall and authority, not short-term hype</li></ul>Social Media Marketing &amp; Content Direction:<ul><li>Own strategy for Instagram, LinkedIn, YouTube &amp; WhatsApp</li><li>Design content frameworks around:</li><li>Education (market understanding)</li><li>Comparison (normal vs premium experiences)</li><li>Storytelling (emotion-driven)</li><li>Authority &amp; trust</li><li>Guide reels, posts, captions, hooks, and campaign concepts (idea &amp; text level)</li><li>Ensure social media educates before it sells</li></ul>Performance Marketing (Google &amp; Meta):<ul><li>Plan, execute, and optimize Google Ads &amp; Meta Ads</li><li>Balance brand campaigns with performance campaigns</li><li>Optimize CPC, CTR, CPL, CPA, ROAS</li><li>Improve lead quality through messaging, funnel design, and intent clarity, not just targeting</li></ul>AEO &ndash; Answer Engine Optimization (Critical):<ul><li>Build the brand to be discoverable and answer-ready across:</li><li>AI search results</li><li>Voice search</li><li>Zero-click and conversational queries</li><li>Structure content using:</li><li>FAQs</li><li>Conversational formats</li><li>AI-readable authority signals</li><li>Work with content/tech teams to ensure AI visibility and trust</li></ul>Sales &amp; Funnel Alignment:<ul><li>Work closely with sales teams to:</li><li>Understand real customer objections</li><li>Improve lead quality and closure rates</li><li>Convert sales insights into content and campaigns</li><li>Ensure marketing pre-sells trust before sales interaction</li></ul>Analytics, Reporting &amp; Insights:<ul><li>Track campaign and content performance</li><li>Convert data into clear insights and actionable recommendations</li><li>Present meaningful reports to management (not vanity metrics)</li></ul>Required Skills &amp; Experience:<ul><li>3&ndash;6 years of experience in Digital Marketing / Brand Marketing / Performance Marketing</li><li>Strong hands-on expertise in Google Ads &amp; Meta Ads</li><li>Proven understanding of brand building through social media</li><li>Exposure to SEO and AEO concepts (AI search readiness)</li><li>Ability to think like a brand owner, not just an executor</li><li>Experience with service-based, lifestyle, or premium brands preferred</li><li>Practical use of AI tools for marketing, analytics, content, or automation</li><li>Comfortable working on-site and directly with leadership</li></ul>Who Should NOT Apply:<ul><li>Candidates focused only on cheap leads or discounts</li><li>Agency-style execution-only profiles</li><li>Meme-only or trend-chasing marketers without brand depth</li><li>Professionals uncomfortable with ownership and accountability</li></ul>Why Join Us:<ul><li>In-house, leadership-driven role (not agency-based)</li><li>Direct exposure to business strategy and decision-making</li><li>Opportunity to work on future-ready marketing (AI + AEO)</li><li>Freedom to build, test, and scale original ideas</li><li>Clear growth path toward Marketing Head / Brand Head</li></ul>Job Types: Full-time, PermanentPay: ₹20,000.00 - ₹30,000.00 per monthBenefits:<ul><li>Health insurance</li><li>Provident Fund</li></ul>Work Location: In person

Digital Marketing Specialist

Join Work Benches Technologies and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Work Benches Technologies

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Junior Research & Content Associate

Digital Marketing Specialist