Digital Marketing Specialist

Job Tittle: Digital Marketing Specialist

Location: Kolkata

CTC: Up to ₹3.60 LPA

Experience: 3–6 Years

Employment Type: Full-Time

Shift: Dayshift

Role Objective:

To build our brand as a premium, category-creating brand, while driving high-quality demand through a balanced mix of:

Brand Building × Social Media Strategy × Performance Marketing × AEO (Answer Engine Optimization)

Key Responsibilities:

Brand Strategy & Positioning:

• Develop and execute a brand-first digital marketing strategy
• Translate business vision into clear narratives, positioning, and messaging
• Maintain a consistent premium brand tone across all digital platforms
• Focus on long-term brand recall and authority, not short-term hype

Social Media Marketing & Content Direction:

• Own strategy for Instagram, LinkedIn, YouTube & WhatsApp
• Design content frameworks around:
• Education (market understanding)
• Comparison (normal vs premium experiences)
• Storytelling (emotion-driven)
• Authority & trust
• Guide reels, posts, captions, hooks, and campaign concepts (idea & text level)
• Ensure social media educates before it sells

Performance Marketing (Google & Meta):

• Plan, execute, and optimize Google Ads & Meta Ads
• Balance brand campaigns with performance campaigns
• Optimize CPC, CTR, CPL, CPA, ROAS
• Improve lead quality through messaging, funnel design, and intent clarity, not just targeting

AEO – Answer Engine Optimization (Critical):

• Build the brand to be discoverable and answer-ready across:
• AI search results
• Voice search
• Zero-click and conversational queries
• Structure content using:
• FAQs
• Conversational formats
• AI-readable authority signals
• Work with content/tech teams to ensure AI visibility and trust

Sales & Funnel Alignment:

• Work closely with sales teams to:
• Understand real customer objections
• Improve lead quality and closure rates
• Convert sales insights into content and campaigns
• Ensure marketing pre-sells trust before sales interaction

Analytics, Reporting & Insights:

• Track campaign and content performance
• Convert data into clear insights and actionable recommendations
• Present meaningful reports to management (not vanity metrics)

Required Skills & Experience:

• 3–6 years of experience in Digital Marketing / Brand Marketing / Performance Marketing
• Strong hands-on expertise in Google Ads & Meta Ads
• Proven understanding of brand building through social media
• Exposure to SEO and AEO concepts (AI search readiness)
• Ability to think like a brand owner, not just an executor
• Experience with service-based, lifestyle, or premium brands preferred
• Practical use of AI tools for marketing, analytics, content, or automation
• Comfortable working on-site and directly with leadership

Who Should NOT Apply:

• Candidates focused only on cheap leads or discounts
• Agency-style execution-only profiles
• Meme-only or trend-chasing marketers without brand depth
• Professionals uncomfortable with ownership and accountability

Why Join Us:

• In-house, leadership-driven role (not agency-based)
• Direct exposure to business strategy and decision-making
• Opportunity to work on future-ready marketing (AI + AEO)
• Freedom to build, test, and scale original ideas
• Clear growth path toward Marketing Head / Brand Head

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person