Qureos Mentor

Yabby Overseas and Study Abroad Pvt Ltd

About Us:One Doorway International exists with one purpose to help people realize their study abroad and migration dreams. Over the years, we have helped many students and professionals to receive acceptance for admissions, visas, and permanent residency in various countries across the globe.As a partner to many prominent universities, partnered with certified migration professionals and a strong record of visa success, we are a respected name in providing global education and immigration services. Through our focus on client-centred support, ethical advice &amp; representation &amp; in-depth guidance, we help individuals embark on the start of a life-changing borderless journey with confidence.Position: Digital Marketing Expert Experience: 3+ YearsWe are looking for a Digital Marketing Expert with 3+ years of hands-on digital experience to lead strategy, manage campaigns, oversee SEO/SEM, handle analytics, coordinate content and branding, and drive measurable performance outcomes. The candidate must be data-oriented, creative, and possess strong leadership and communication skills.Job ResponsibilitiesStrategic &amp; Leadership Responsibilities<ul><li>Act as the primary owner and decision-maker for all digital marketing initiatives.</li><li>Develop and maintain the company&rsquo;s overall digital marketing strategy aligned with business objectives.</li><li>Provide insights, planning, and execution for branding, lead generation, and digital growth.</li><li>Collaborate with management to define campaigns, budgets, timelines, and expected outcomes.</li></ul>Website &amp; SEO Responsibilities<ul><li>Own website presence, performance, CRO (conversion rate optimization), and user experience.</li><li>Conduct keyword research and manage on-page, off-page, and technical SEO.</li><li>Monitor and improve search rankings, traffic, and domain authority.</li><li>Ensure consistent content optimization across the site.</li></ul>Content &amp; Social Media Responsibilities<ul><li>Create, plan, and manage engaging content for website, landing pages, blogs, and social media.</li><li>Manage the company&rsquo;s social media accounts (LinkedIn, Facebook, Instagram, YouTube, Twitter/X, etc.).</li><li>Schedule posts, track engagement, and build communities organically.</li><li>Oversee creative asset production (design briefs, copywriting, video requirements).</li></ul>Paid Marketing &amp; Campaign Management<ul><li>Plan and execute performance/paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).</li><li>Conduct A/B testing, target audience segmentation, CTR optimization, and budget management.</li><li>Track ROI and reduce acquisition costs through data-driven optimization.</li></ul>Analytics &amp; Reporting<ul><li>Track KPIs: impressions, CTR, leads, conversions, bounce rate, session duration, etc.</li><li>Use analytics tools (Google Analytics, Search Console, SEMrush/Ahrefs, etc.).</li><li>Prepare monthly, quarterly, and campaign-specific performance reports for management.</li><li>Provide actionable insights to improve marketing effectiveness.</li></ul>Email &amp; CRM Responsibilities<ul><li>Manage email marketing campaigns, drip funnels, newsletters, and automations.</li><li>Integrate CRM systems (Zoho, HubSpot, Salesforce, etc.).</li><li>Track lead journey, nurture leads, and support sales conversion.</li></ul>Branding &amp; Reputation Management<ul><li>Maintain consistency of brand image, messaging, and digital identity.</li><li>Respond/manage online reviews, testimonials, and customer engagement.</li><li>Coordinate with design, HR (for employer branding), and sales teams.</li></ul>Technical &amp; Coordination Responsibilities<ul><li>Work with developers, creatives, vendors, or agencies when specialized tasks are outsourced.</li><li>Manage digital tools, marketing platforms, hosting, and integrations.</li><li>Stay updated with digital marketing trends, algorithm changes, and best practices.</li></ul>Desired Competencies and SkillsMarketing &amp; Strategic Skills<ul><li>Deep understanding of digital marketing funnel, audience psychology, and buyer behaviour.</li><li>Ability to generate high-quality leads and optimize conversion rates.</li><li>Strong analytical and decision-making abilities.</li></ul>Technical &amp; Platform Skills<ul><li>Expertise in:</li><li>SEO &amp; SEM</li><li>Google Ads, Meta Ads</li><li>Google Analytics, GA4, Tag Manager</li><li>Facebook Business Manager</li><li>LinkedIn Campaign Manager</li><li>Email automation platforms</li><li>Understanding of HTML basics, WordPress, and CRO techniques (advantageous).</li></ul>Content &amp; Communication Skills<ul><li>Strong copywriting &amp; content creation skills.</li><li>Understanding of visual branding and design coordination.</li><li>Clear communication with management and external stakeholders.</li></ul>Project &amp; Self-Management Skills<ul><li>Ability to handle end-to-end digital marketing independently.</li><li>Excellent time management and accountability.</li><li>Problem-solving mindset and data-driven thinking.</li></ul>QualificationsEducational Qualification<ul><li>Bachelor&rsquo;s degree in:</li><li>Marketing</li><li>Digital Marketing</li><li>Business Administration</li><li>Communications</li><li>OR any field with proven digital marketing expertise</li></ul>(Formal degree can be waived if there is demonstrable experience and portfolio)Professional Experience<ul><li>Minimum 3 years of hands-on digital marketing experience.</li><li>Proven track record of independently managing campaigns and delivering measurable results.</li></ul>Certifications (preferred but not mandatory)<ul><li>Google Ads Certification</li><li>Google Analytics Certification</li><li>HubSpot Digital Marketing or SEO Certification</li><li>Meta Blueprint Certification</li></ul>Job Types: Full-time, PermanentPay: &#8377;30,000.00 - &#8377;40,000.00 per monthBenefits:<ul><li>Cell phone reimbursement</li><li>Paid sick time</li></ul>Ability to commute/relocate:<ul><li>Kaloor, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Digital marketing: 3 years (Required)</li></ul>Language:<ul><li>English (Preferred)</li></ul>Work Location: In person

Digital Marketing Expert

About Us:One Doorway International exists with one purpose to help people realize their study abroad and migration dreams. Over the years, we have helped many students and professionals to receive acceptance for admissions, visas, and permanent residency in various countries across the globe.As a partner to many prominent universities, partnered with certified migration professionals and a strong record of visa success, we are a respected name in providing global education and immigration services. Through our focus on client-centred support, ethical advice &amp; representation &amp; in-depth guidance, we help individuals embark on the start of a life-changing borderless journey with confidence.For more information visit, www.onedoorwayinternational.comPosition: Content Creator /Graphic Designer Experience: 2+ YearsJob SummaryThe Content Writer / Graphic Designer is responsible for creating high-quality, engaging, and brand-aligned content in both textual and visual formats. This role combines creative writing, graphic design, and video editing expertise to produce compelling marketing materials, social media assets, website visuals, and promotional videos. The individual will manage end-to-end content production &mdash; from conceptualization to final delivery &mdash; ensuring consistency in brand tone, messaging, and visual identity.Key Job Responsibilities Content Writing<ul><li>Write engaging, brand-aligned content for websites, blogs, landing pages, emailers, brochures, and social media.</li><li>Develop SEO-optimized articles and marketing copy.</li><li>Conduct research and gather information to produce accurate and insightful content.</li><li>Edit and proofread content for grammar, clarity, and consistency.</li><li>Maintain a content production calendar and ensure timely delivery of content.</li></ul>Graphic Design<ul><li>Design creatives for digital campaigns, social media, banners, advertisements, infographics, presentations, and marketing collateral.</li><li>Ensure brand consistency across all design outputs.</li><li>Adapt designs for multiple formats: web, mobile, print, and video overlays.</li><li>Collaborate with marketing and branding teams for visual conceptualization.</li><li>Stay updated with modern design trends, typography rules, and color principles.</li></ul>Video Editing<ul><li>Edit short-form and long-form videos for brand promotions, reels, YouTube content, testimonials, and marketing communication.</li><li>Add captions, graphics, transitions, animations, overlays, and audio enhancements to video projects.</li><li>Create short promotional clips, introduction videos, and motion graphic content.</li><li>Work with script/storyboard guidance and maintain quality standards.</li><li>Optimize videos for various platforms (YouTube, Instagram, Facebook, LinkedIn, website, etc.)</li></ul>Cross-Functional Responsibilities<ul><li>Coordinate with marketing, product, and business development teams to ensure messaging accuracy.</li><li>Suggest new content strategies, visual storytelling ideas, and branding enhancements.</li><li>Manage multiple creative tasks concurrently with time efficiency.</li><li>Maintain an organized archive of design files, content drafts, and video assets.</li></ul>Preferred Competencies (Skills &amp; Attributes)Content Skills<ul><li>Strong command of English writing &mdash; storytelling, grammar, editing, vocabulary.</li><li>Knowledge of SEO writing and keyword-based content creation.</li><li>Ability to write in multiple tones &mdash; corporate, casual, promotional, educational.</li></ul>Design SkillsProficient in tools like:<ul><li>Adobe Photoshop / Illustrator / InDesign</li><li>Canva (preferred for rapid content output)</li><li>Strong sense of layout, typography, branding, and visual balance.</li></ul>Video Editing SkillsSkilled in:<ul><li>Adobe Premiere Pro</li><li>After Effects (added advantage)</li><li>Final Cut Pro (optional)</li><li>CapCut or mobile editors for quick reel content</li><li>Understanding of motion graphics and animation principles.</li></ul>Personal Competencies<ul><li>Creative thinker with attention to detail.</li><li>Strong organizational and multitasking ability.</li><li>Ability to work independently and meet deadlines.</li><li>Willingness to take feedback and iterate quickly.</li><li>Positive, collaborative, and solution-oriented mindset.</li></ul>Preferred Qualifications<ul><li>Bachelor&rsquo;s degree in:</li><li>Journalism / English / Communication / Media / Advertising</li><li>Graphic Design / Visual Communication / Fine Arts</li><li>Or any related creative field</li></ul>Experience: minimum 2 years of proven work experience as:<ul><li>Content Writer / Copywriter</li><li>Graphic Designer</li><li>Video Editor(or combination roles)</li></ul>Portfolio required with:<ul><li>Written samples</li><li>Design samples</li><li>Video content or reel samples</li></ul>Additional Advantage (Nice-to-have)<ul><li>Experience working in digital marketing environments.</li><li>Knowledge of social media algorithms and content trends.</li><li>Ability to assist in concept development for campaigns or scripts.</li><li>Basic knowledge of UI/UX layouts for web content.</li></ul>Job Types: Full-time, PermanentPay: &#8377;25,000.00 - &#8377;30,000.00 per monthBenefits:<ul><li>Cell phone reimbursement</li><li>Paid sick time</li></ul>Ability to commute/relocate:<ul><li>Kaloor, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Digital marketing: 3 years (Required)</li></ul>Language:<ul><li>English (Preferred)</li></ul>Work Location: In person

Content creator and graphic designer

Join Yabby Overseas and Study Abroad Pvt Ltd and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Yabby Overseas and Study Abroad Pvt Ltd

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Digital Marketing Expert

Content creator and graphic designer