316281 - Brand Manager-System Marketing

Overview

Brand Manager – System Marketing

Our leaders shape strategic initiatives, develop passionate teams, and work to improve health outcomes. They advance our mission and exemplify excellence, compassion, teamwork and purpose in all that they do. Indiana University Health is seeking individuals who embody these values to join our Marketing – System Clinical Services team in the role of Brand Manager – System Marketing.

The Brand Manager – System Marketing supports and executes strategic service line (SSL) marketing strategies and effective brand plans to achieve SSL & Strategic Business Unit annual and long-term goals. You will identify and implement marketing strategies and programs in collaboration with cross-functional teams. You will coordinate the development of marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. You will be responsible for research and competitive analysis for marketing projects. The Brand Manager – System Marketing works with other functional areas to collect information. You will analyze and interpret data and recommends changes to marketing objectives and/or programs.

The focus of the Brand Manager – System Marketing will not be campaign management but will lean heavily into strategy work and starting up new service lines. Strong communication skills and critical thinking skills are needed to excel within this role.

Responsibilities

Connect to Promise - Demonstrates a commitment to IU Health's mission, vision, and values by exhibiting behaviors and delivering results that align with the strategic direction of the organization. Ensure IU Health is working toward its vision of improving the health of all Hoosiers by providing the best care for each person as we practice our values of purpose, excellence, compassion and team.

Analysis - Thoroughly analyzes problems and opportunities, and their impact on the business, system marketing in particular. Takes into account all fact-based and stakeholder information in order to evaluate alternatives and make judgment-rich decisions. Probes symptoms to determine the underlying causes of problems and then integrates information from a variety of sources to arrive at optimal solutions.

Project Management - Develops solutions with sound methodologies, guidelines, and system marketing best practices; makes decisions and solve problems within project plan parameters; recognizes patterns, time sequences, events, or underlying issues in complex relationships; chooses the best alternative based on consideration of pros, cons, tradeoffs, timing, and available resources.

Business Acumen - Exhibits a basic understanding of the organization and how it is structured, the dynamics of the health systems industry at large, and the overall competitive landscape. Has foundational knowledge of business functions and operations of the system marketing department.

Collaboration - Collaborates with others to find creative and innovative business solutions. Actively contributes to their team(s), and the achievement of team and organizational goals. Engages, guides and mentors other team members as needed.

Execution - Addresses problems directly and implements objectives effectively. Produces on-time, high-quality work deliverables. Able to apply basic project management principles and ensure standard of work is place and reflects leading system marketing best practices.

Leadership - Takes the initiative to proactively resolve issues, address concerns, identify potential risks, and improve overall processes and outcomes. Seeks new ways to improve individual and team efforts for overall success, while promoting collaboration and teamwork.

Key Relationships

Reports to: Director, Marketing and Communications

Direct Reports: None

Candidate Qualifications

Candidates for the position will be evaluated according to the following criteria and competencies.

• Bachelor’s Degree Required. Masters Preferred.
• 5-7 years of relevant experience.
• Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred
• Experience in a healthcare related industry preferred.
• Experience with matrix organization and complex work environment
• Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.

Indiana University Health is unlike any other healthcare system and we're looking for team members who share the things that matter most to us. IU Health leaders play a crucial role in advancing the mission of our organization and inspiring teams to make a meaningful difference in the lives of patients. As one of Indiana’s largest employers and the most comprehensive medical system in the state, our vision is to lead the transformation of healthcare through quality, innovation and education, and make Indiana one of the nation’s healthiest states.

IU Health is the largest health system in Indiana with nearly 40,000 team members, 15 hospitals and $8.64 billion in operating revenue. The system’s programs in cancer, cardiovascular, neuroscience, orthopedics, pediatrics and transplants have received national recognition for quality patient care. IU Health, in partnership with the Indiana University School of Medicine, bring together highly skilled physicians, researchers, and educators into close collaboration to provide world-class care for children and adults and improve the health of patients and communities across Indiana.

Indiana University Health is dedicated to a fair hiring process and is committed to equal opportunity and nondiscrimination for all individuals, regardless of age, color, disability, ethnicity, marital status, national origin, race, religion, gender identity, expression, sexual orientation, or veteran status.

We are an equal opportunity employer. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Indiana University Health is Indiana’s most comprehensive health system, with 15 hospitals and nearly 40,000 team members serving Hoosiers across the state. Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We’re looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves.