4 Days/ Week | Digital Marketing Expert (Organic & Paid Media Specialist) | Night Shift

DEP LLC is looking for a results-driven Digital Marketing Expert with strong expertise in Organic Marketing (including SEO & Google Business Profile optimization) and Paid Advertising (Meta & Google Ads). The ideal candidate will be responsible for driving high-quality leads, improving brand visibility, and optimizing marketing performance across multiple digital channels.

Work Environment at DEP LLC

• Dinner provided by the company
• Two daily breaks (1 hour + 30 minutes)
• Gaming arena (PS4, Table Tennis, Chess, etc.)
• Female staff drop service
• Separate prayer area
• Cafeteria & team sitting spaces
• Free bike parking & on-site security
• Friendly learning environment

Key Responsibilities1. Organic Marketing (SEO, Social Growth & GBP Optimization)

• Develop and execute organic growth strategies across social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube)
• Plan and manage content calendars aligned with business goals
• Perform SEO (On-page & Off-page) including keyword research, backlinking, and technical improvements
• Optimize Google Business Profile (GBP):
• Profile setup and optimization (NAP consistency, categories, services)
• Regular posting and updates
• Review management and response strategy
• Local SEO optimization for better map rankings
• Improve engagement, reach, and follower growth organically
• Monitor and report organic traffic, rankings, and local visibility

2. Paid Advertising (Performance Marketing)

• Plan, launch, and manage Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube)
• Optimize campaigns for lead generation, conversions, and ROI
• Conduct A/B testing for creatives, copy, and targeting
• Manage ad budgets efficiently and reduce cost per lead (CPL)
• Track performance using analytics tools (Meta Business Manager, Google Analytics, etc.)
• Continuously scale campaigns based on performance insights

3. Lead Generation & Funnel Optimization

• Build and optimize sales funnels and landing pages
• Ensure high-quality lead generation aligned with business objectives
• Collaborate with the sales team to improve conversion rates
• Analyze customer journey and optimize funnel performance

4. Analytics & Reporting

• Prepare weekly and monthly performance reports
• Track KPIs such as:
• Cost per Lead (CPL)
• Conversion Rate
• ROI / ROAS
• Local search visibility (GBP insights)
• Provide data-driven recommendations for continuous improvement

5. Collaboration & Strategy

• Coordinate with content, design, and sales teams
• Stay updated with latest digital marketing trends and platform updates
• Propose innovative strategies to improve brand visibility and revenue growth

Requirements

• 2+ years of proven experience in Digital Marketing
• Strong expertise in:
• Meta Ads (Facebook/Instagram)
• Google Ads (Search, Display, YouTube)
• SEO (On-page & Off-page)
• Google Business Profile (GBP) optimization & local SEO
• Experience in lead generation campaigns
• Strong analytical and problem-solving skills
• Ability to manage multiple campaigns simultaneously
• Excellent communication and reporting skills

Preferred Qualifications

• Experience in agency environment
• Familiarity with CRM tools and marketing automation
• Experience with local business marketing and map ranking strategies

What We Offer

• Competitive salary package
• Performance-based incentives
• Growth opportunities
• 4-day work week (as per company policy)
• Professional and collaborative environment

Job Types: Full-time, Contract
Contract length: 12 months

Pay: Rs70,000.00 - Rs80,000.00 per month

Application Question(s):

• Have you managed both organic and paid marketing together? Explain how you balanced both strategies.
• If a campaign is spending but not generating leads, what are your first 3 actions?
• How do you grow a new social media page organically from zero?
• What steps do you take to optimize a GBP listing?
• What do you think is more important: Traffic, Leads, Revenue. Explain why

Education:

• Bachelor's (Required)

Experience:

• digital marketing expert: 2 years (Required)

Location:

• Lahore (Required)

Work Location: In person