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Account Director
Description
At The Social Lights, we’re a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity.
The Account Director is a relationship guru, a big picture thinker, an outstanding collaborator and a motivational leader with a tenacious desire to solve real business problems through marketing solutions that shape the future of our clients. This person leads with conviction, commands the room during new business pitches and thrives when given the autonomy to drive strategic decisions without waiting to be told what to do next.
This role leads key portfolio accounts, leading overall account strategy to grow and scale our partnerships through strategic positioning and relationship building - both externally and internally. It also elevates the role of social within client organizations and builds confidence in our capabilities with existing and new clients alike.
Key Responsibilities
Account Directors at The Social Lights are responsible for managing multiple accounts, motivating our teams and driving the agency toward growth. To be successful, this person must be a self-starter, have an articulate POV, a high level of polish and professionalism and possess a penchant for solving problems. In addition, this person must be adept at knowing where to focus and invest time. This is an amazing opportunity to truly make a a significant impact on the work, the people around you and the agency’s overall reputation and bottom line.
Account Leadership
- Lead accounts, partnering with the Group Account Director to deliver above and beyond client expectations
- Build an impenetrable bond with senior-level clients, consulting on their business and identifying new opportunities for us to support them in reaching their ambitions
- Motivate and inspire the team to do their best work
- Lead the team in building and engaging persuasive moments, meetings, conversations and presentations; ultimately guiding the sell-in of our work and our ideas
- Demonstrate presentation prowess – walk into any room, any pitch, fully prepared and fully on. Anticipate the questions, go beyond the slides and make people believe. This person doesn’t just present ideas, they move people to action Partner with agency leadership and the Group Account Director to establish the right teams and roles to balance client needs, team chemistry and personal growth opportunities
Business Growth
- Lead organic new business efforts alongside the executive leadership team by setting the strategy for and implementing efforts to grow key accounts and portfolios
- Lead key new pitches as requested, setting us up to win the hearts and minds of the prospective clients and building the runway for a successful partnership from the very first interaction
- Inform the new business scoping process, partnering with the Group Operations Director to set the course for the work ahead Identify and develop our strongest case stories, working with the capabilities directors to bring these to life for our agency capabilities, social media, PR/marketing efforts and awards
Financial Stewardship
- Manage the financial health of our accounts, guiding us toward operational excellence and expanding the services and solutions for the clients that will drive the most agency growth
- Lead the sales renewal process for key accounts
- Actively contribute to the team resourcing process, ensuring alignment between our teams and the client scope and business objectives, ultimately setting our relationship up for success Set and help us achieve organic growth targets, balancing the opportunities for financial growth, profitability and the type of work that is right for our team and the agency
Agency Leadership
- Continue building our reputation as the sought after social-led marketing agency solution
- Instill an agency-wide culture of curiosity, productivity and proactivity particularly related to content/engagement trends and innovations Promote and encourage a positive workplace culture dedicated to serving clients first and delivering a high standard of work on their behalf
People Management
- Lead and grow account teams and direct reports
- Work with direct reports to set measurable annual objectives, conduct bi-weekly check-ins and scheduled employee reviews, and provide continual and specific feedback to help each employee continue on their path to growth
- Develop direct reports through ongoing coaching, skills development and encourage participation and/or memberships that foster growth and development
- Identify and champion growth opportunities for agency personnel
- Anticipate hiring needs, actively contribute to the hiring process
- Assist in on-boarding new team members
- Create and present internal training content with the intent to continue advancing team skills and development across the agency
- This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment.
Skills, Knowledge and Expertise
- Bachelor’s Degree in Advertising, Journalism, Public Relations, Marketing or relevant field of study
- 10+ years of experience with 5+ specifically dedicated in a social media role and 4+ years of experience in client-facing role
- Prior experience in a strategic sales-driven role
- Proven ability to work autonomously, make sound decisions independently and lead without constant direction
- Stellar writing, editing and proofreading skills
- Excellent time management, organization, and prioritization skills
- Able to maintain confidentiality with business relations, personnel matters and proprietary information
- Proficiency in the Google Suite: Docs, Slides, Sheets
- Proficient in Keynote and Powerpoint
- Proficient in the Adobe Suite; ideally proficient in Hubspot, FunctionPoint and Asana (or similar tools)
Benefits
- Medical Insurance
- Dental Insurance
- HSA With Company Contribution
- 401k With Company Matching
- Paid Time Off
- Technology Enablement + AI Tools
- New Macbook Pro
- Summer Hours + Flexible Work Options
- Pet-Friendly Office
- Paid Parking
About The Social Lights
WE POWER BRIGHTER FUTURES®
We’re a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity.
The Social Lights complies with federal, state, and local laws regarding equal employment opportunity. We do not discriminate based on race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, or any other status protected by applicable law.
We’re a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity.
The Social Lights complies with federal, state, and local laws regarding equal employment opportunity. We do not discriminate based on race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, or any other status protected by applicable law.
Employment eligibility will be verified in accordance with U.S. employment laws. Benefits, paid leave, and workplace policies may vary by state.
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