Account Manager

Advertising Summary:

Unit: VP Enterprise Mktg and Comm MBU

Department: University Marketing

Duties & Responsibilities:

Virginia Commonwealth University’s Enterprise Marketing and Communications (EMC) team is seeking an experienced and collaborative account manager to serve as a liaison between internal university partners and the centralized marketing division. Reporting to the director, strategic account management and media, the account manager will oversee integrated marketing projects from intake through execution, ensuring alignment with VCU’s brand, strategic priorities, timelines and budgets.

This role is ideal for a highly organized communicator who thrives in a complex, fast-paced environment and is passionate about supporting a mission-driven institution through effective marketing and storytelling.

Key Responsibilities

Partner Management

• Build quality, long-term relationships with university partners

• Proactive and responsive communication

• Advise the partner on relevant strategies, creative approach and tactics in partnership with the EMC leadership team

• Oversee the annual marketing plan for the partner, incorporating annual key dates, events and milestones

Strategy

• Ensure projects are aligned with enterprise goals and brand strategy

• Research key marketing trends, audience insights and communications platforms that inform the creative, media and tactical strategy

• Write briefs that define goals and specifications for effective creative and tactical execution

Project and Budget Management

• Oversee stakeholder feedback ensuring strategic consistency and timely delivery

• Work with project manager and EMC stakeholders to determine necessary resources, fees, vendor costs and schedules to meet or exceed partner expectations

• Track and manage budget

Other duties as assigned

Work Expectations
This is a hybrid role.

Qualifications:

Minimum Qualifications

• 2-3 years in account management in higher education, healthcare or other large, complex organization

• Excellent customer service skills with strong ability to collaborate with internal and external stakeholders

• Solid working knowledge of digital/social media platforms

• Familiarity with media strategy and buying, including broadcast media

• Knowledge of print and production processes

• Ability to juggle multiple tasks, deadlines and budgets

• Experience translating stakeholder needs into actionable and prioritized plans that align with organizational priorities and brand

• Demonstrated ability to work in and foster an environment of respect, professionalism and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a staff member at VCU.

Preferred Qualifications

Bachelor’s degree in marketing, advertising, communications or equivalent work experience

Salary Range: $55000 - $65000

Benefits: All full-time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annual and holiday leave granted up front, generous tuition benefits, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more.

FLSA Exemption Status: Exempt

Hours per Week: 40

Restricted Position: No

ORP Eligible: No

Flexible Work Arrangement: Hybrid

University Job Title: 13221N - Communications Specialist 1