Account Manager – Digital, ATL & BTL

Account Manager – Digital, ATL & BTL

Company: Gulf Trading Corporation (GTC)

Location: Karachi

Job Type: Full-time

Experience Required: 3–4 years

Preferred Candidate: Female

About GTC

Gulf Trading Corporation (GTC) is a leading distribution and brand management company representing multiple international brands across the fragrance, personal care, and beauty categories. As our brand portfolio continues to grow, we are looking for a proactive and experienced Account Manager to support and manage marketing campaigns across Digital, ATL, and BTL platforms.

Job Summary

We are looking for a mid-level Account Manager with 3–4 years of relevant experience in brand management, account management, marketing, advertising, or campaign execution.

The ideal candidate should have hands-on experience in campaign planning, digital marketing, ATL media, BTL activations, retail branding, content coordination, and on-ground execution. The candidate will be responsible for managing multiple brand campaigns, coordinating with internal teams and external partners, and ensuring that all deliverables are completed on time and according to brand standards.

Key Responsibilities

Plan and manage marketing campaigns for assigned brands across Digital, ATL, and BTL platforms.

Support the development of 360-degree marketing plans, including social media, influencer campaigns, outdoor media, retail branding, mall activations, events, trade marketing, and promotional campaigns.

Prepare campaign briefs, content calendars, creative directions, activation plans, launch plans, and execution timelines.

Coordinate with creative, content, digital, media buying, sales, retail, and operations teams.

Manage ATL activities, including billboards, outdoor branding, radio, cinema, print, and other traditional media.

Manage BTL activities, including mall activations, store branding, POSM, kiosks, sampling, events, and consumer engagement activities.

Oversee digital campaigns, including social media content, paid advertising, influencer collaborations, and online brand visibility.

Coordinate with vendors, agencies, influencers, production teams, media partners, malls, and retail partners.

Ensure all brand communication is aligned with the brand’s positioning, visual identity, target audience, and campaign objectives.

Monitor campaign performance and prepare reports with recommendations for future improvements.

Conduct market visits, retail checks, competitor analysis, and consumer trend reviews.

Manage campaign timelines, budgets, deliverables, and execution quality.

Ensure consistent brand visibility across retail stores, modern trade, digital platforms, events, and other consumer touchpoints.

Requirements

Minimum 3–4 years of relevant experience in account management, brand management, marketing, advertising, or campaign management.

Hands-on experience managing Digital, ATL, and BTL campaigns.

Understanding of 360-degree campaign planning and execution.

Experience managing multiple brands, campaigns, vendors, and external partners.

Strong understanding of social media, influencer marketing, outdoor media, retail branding, activations, and events.

Good communication, presentation, negotiation, and coordination skills.

Ability to manage projects independently while working closely with senior management and internal teams.

Strong creative understanding with the ability to prepare clear briefs and evaluate creative concepts.

Must be organized, responsible, deadline-driven, and detail-oriented.

Experience with FMCG, beauty, fragrance, personal care, lifestyle, or retail brands will be preferred.

Female candidates will be preferred.

Send your resume at nashia@gulftradingcorporation.com

Pay: Rs70,000.00 - Rs100,000.00 per month

Work Location: In person