Senior Account Manager – Digital, ATL & BTL

Job Title: Senior Account Manager – Digital, ATL & BTL

Company: Gulf Trading Corporation (GTC)

Location: Karachi

Job Type: Full-time

About GTC

Gulf Trading Corporation (GTC) is a leading distribution and brand management company managing multiple international brands in the fragrance, personal care, and beauty categories. With a growing portfolio of regional and international brands, GTC is looking for an experienced marketing professional who can independently lead brand campaigns across Digital, ATL, and BTL platforms.

Job Summary

We are looking for an experienced Senior Account Manager who has strong hands-on experience in brand strategy, campaign planning, digital marketing, ATL media, BTL activations, retail branding, and on-ground execution.

The ideal candidate should be capable of managing multiple brands, leading campaign planning from concept to execution, coordinating with internal teams and external partners, and ensuring that every campaign is delivered with strong brand impact, timely execution, and measurable results.

Key Responsibilities

Lead complete marketing strategy and campaign planning for assigned brands across Digital, ATL, and BTL platforms.

Develop 360-degree marketing plans including social media, influencer campaigns, outdoor media, retail branding, mall activations, events, trade marketing, and promotional campaigns.

Prepare campaign briefs, creative directions, content calendars, activation plans, launch plans, and execution timelines.

Work closely with creative, content, media buying, digital, sales, retail, and operations teams to ensure smooth campaign execution.

Manage ATL campaigns including billboards, outdoor branding, radio, cinema, print, and other traditional media where required.

Manage BTL activities including mall activations, retail visibility, POSM, sampling, store branding, kiosks, events, and consumer engagement activities.

Oversee digital marketing campaigns including social media content, paid ads, influencer collaborations, online brand visibility, and campaign reporting.

Coordinate with vendors, agencies, production teams, influencers, media partners, malls, and retail partners.

Ensure all brand communication is aligned with brand positioning, target audience, campaign objectives, and visual identity.

Monitor campaign performance, prepare reports, analyze results, and suggest improvements for future campaigns.

Conduct market visits, competitor analysis, retail checks, and consumer trend reviews.

Manage campaign budgets, timelines, deliverables, and execution quality.

Ensure strong brand presence across modern trade, retail stores, digital platforms, events, and consumer touchpoints.

Requirements

Minimum 4–6 years of relevant experience in account management, brand management, marketing, advertising, or campaign management.

Strong experience in handling Digital, ATL, and BTL campaigns.

Proven ability to plan and execute 360-degree marketing campaigns.

Experience in managing multiple brands, campaigns, vendors, and agencies.

Strong understanding of social media, influencer marketing, outdoor media, retail branding, activations, and events.

Excellent communication, presentation, negotiation, and coordination skills.

Ability to lead projects independently from planning to execution.

Strong creative understanding with the ability to write clear briefs and evaluate creative ideas.

Must be organized, responsible, deadline-driven, and detail-oriented.

Experience in FMCG, beauty, fragrance, personal care, lifestyle, or retail brands will be preferred.

Preferred Skills

360-degree campaign planning

Brand strategy and positioning

Digital and social media campaign management

ATL and outdoor media planning

BTL activation and event execution

Retail branding and POSM management

Vendor, agency, and influencer coordination

Budgeting and campaign reporting

Strong leadership and team coordination

Ideal Candidate Profile

The ideal candidate should be confident, experienced, and proactive, with the ability to take ownership of brand campaigns and deliver strong execution across all marketing channels. We are looking for someone who understands both strategy and on-ground execution, and can work in a fast-paced brand environment.

Share your resume at marketing@gulftradingcorporation.com

Work Location: In person