General Description of Position
Under the general direction and supervision of the Administrative Director of Marketing and Communications, the Activities Information Director is responsible for building awareness and enhancing the reputation of Bobcat athletics, student competitions, and student life programs at Southeast Community College through strategic content development and brand-focused promotions. This position serves as the primary communications specialist for all student activities, developing compelling narratives that showcase student engagement, achievement, and campus vibrancy. The Activities Information Director attends athletic events and major student activities to coordinate publishing and broadcasting activities before, during, and after events, ensuring all content aligns with the college’s brand standards and supports strategic marketing objectives. This full-time regular position leverages student activities as powerful vehicles for demonstrating institutional culture, values, and student success.
Essential Functions
- Develop and implement a comprehensive content strategy that covers student activities and athletics that positions these programs as key contributors to Southeast Community College’s vibrant campus culture and student engagement brand pillar.
- Attend home athletic events and major student activities to coordinate content creation and real-time communications across digital platforms.
- Create engaging content, including articles, social media posts, videos, and multimedia stories that highlight student achievements, program participation, and campus life experiences.
- Write and distribute compelling press releases, event previews, and post-activity recaps for athletics, competitions, and student life programs across multiple platforms.
- Partner with the College’s Social Media Specialist on social media content strategy for student activities, developing engaging posts that increase follower engagement, showcase student experiences, and expand audience reach while maintaining brand consistency.
- Collaborate with student life staff to identify storytelling opportunities that demonstrate student engagement, leadership development, and community building.
- Help to coordinate photography and video documentation of student activities, building a comprehensive media library that supports ongoing marketing and brand development efforts.
- Develop feature stories and profiles that highlight individual student achievements, team successes, and program impacts as examples of institutional effectiveness.
- Work closely with the Video Producer and other Marketing team members to create multimedia content that brings student activities to life for various audiences.
- Build and maintain relationships with campus activity coordinators, coaches, and student leaders to ensure consistent communication and content development opportunities.
- Monitor and analyze engagement metrics for activity-related content, using data to refine content strategies and increase audience perceptions around student life at SCC.
- Create and maintain an activities content calendar that aligns with institutional marketing priorities and seasonal opportunities for maximum brand impact.
- Develop branded templates and visual standards for activity communications that reinforce institutional identity while allowing for creative expression.
- Serve as a liaison between student activity programs and the Marketing and Communications department, ensuring all activity-related content supports broader brand and enrollment objectives.
Promote a Culture of Belonging
Support and promote an environment of belonging where all students, faculty members, and college employees feel welcomed, valued, and empowered to contribute. Foster a community where each individual and their varied perspectives enrich the educational experience and create a safe and respectful environment. Support the College’s policies and programming related to access, fair employment, and equal opportunities for all.
Marginal Functions
- Assist with general college marketing initiatives involving student activities.
- Support community relations events that feature student activities and achievements.
- May be required to perform associated duties, functions, or assignments in other divisions/programs/areas as required.
- Perform other College functions and duties as assigned.
- Must be able to work varied days, hours, shifts, locations, and campuses as required. Work schedules (hours/days/work location) are scheduled by Southeast Community College based on the needs of the College. Work hours, shifts, days, and work locations may vary depending on the needs of Southeast Community College and are subject to modification. Emergency or scheduled special activities may require hours outside of the regular workweek, including evenings and weekends for student events and athletic competitions.
Required Knowledge, Skills and Abilities
- Strong written and verbal communication skills with the ability to craft compelling narratives about student experiences and achievements.
- Knowledge of social media management, content creation, and digital engagement strategies.
- Understanding of brand development principles and content consistency requirements.
- Experience with photography and basic video production for event coverage.
- Ability to identify and develop storytelling opportunities that enhance institutional reputation.
- Strong organizational skills with the ability to manage multiple events and content projects simultaneously.
- Knowledge of student development principles and campus life dynamics.
- Ability to work collaboratively with diverse campus constituencies while maintaining marketing focus.
- Proficiency with content management systems and digital publishing platforms.
- Ability to work evenings and weekends as required for event coverage.
- Ability to communicate effectively in writing, in person, and on the phone.
- Ability to use basic computer skills.
- Ability to lift and carry up to fifty (50) pounds for short distances and move equipment for event coverage when necessary.
- The individual must possess the above skills and abilities or be able to explain and demonstrate that the individual can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.
Minimum Qualifications
- Bachelor’s degree in Communications, Marketing, Journalism, Student Affairs, or related field.
- Two (2) years of experience in communications, content creation, student affairs, or a related field.
Desired Qualifications
- Experience in higher education marketing or student life communications.
- Portfolio demonstrating excellence in content creation, social media management, and digital storytelling.
- Experience with sports information or athletic communications.
- Knowledge of student development principles and campus programming.
- Experience photographing or producing video content for events and activities.
Benefits
SCC BEN Dollars – Eligible Employees: Full-time status. Regular employees with an FTE of 0.75 or greater will be eligible for SCC Ben Dollars. All employees will be required to elect a health insurance option. If the cost of insurance coverage selected by an employee exceeds the SCC Ben Dollars available, all additional costs will be withheld from the employee’s paycheck. Any SCC Ben Dollars that the employee does not elect to use for the purchase of dependent health and dental insurance will be paid to the employee in cash at $0.93 per $1.00 benefit dollar. All amounts paid are subject to withholding for income and employment taxes, but not subject to the College’s contribution toward the Retirement Savings Plan – Group Retirement Account (GRA).
Schedule
Normal working hours for this full-time regular position vary based on student activity and athletic event schedules. The position requires frequent evening and weekend work to cover campus activities and home athletic events. A flexible work schedule will be established based on activity calendars, requiring a minimum of a 40-hour work week, based on a 260-day work calendar. Scheduled special activities, emergencies, or temporary schedule changes may require additional hours outside of the regular workday or workweek.