Ad+ Content Copywriter (Elaris Brand)

Elaris, Dubai's luxury beauty brand, known for delivering high-end services and an exceptional client experience. Our brand reflects elegance, sophistication, and trend-setting beauty—and we’re looking for a creative Videographer to bring our vision to life through compelling visual contenAs part of our acquisition governance framework, we are seeking Ad+ Content Copy Writer to strengthen our processes.

Role Overview

We are seeking a versatile, "all-rounder" Senior Ad + Content Copywriter to become the voice of the Elaris brand. You will be responsible for every aspect of text-based content, from high-stakes PR articles and SEO-driven blogs to high-conversion paid ad scripts and direct-response marketing (Email, SMS, WhatsApp). The ideal candidate is a master of persuasive storytelling who understands how to pivot their tone between "authoritative and trustworthy" for PR and "urgent and enticing" for performance ads.

Key Responsibilities

• Omni-channel Performance Copy: Write high-converting, "thumb-stopping" copy for Meta (Facebook/Instagram), Google Ads, and TikTok. You must understand how to write for different stages of the marketing funnel (Awareness vs. Conversion).
• Direct-Response Marketing: Conceptualize and draft end-to-end campaigns for Email Marketing, SMS, and WhatsApp. This includes crafting irresistible subject lines and clear Calls-to-Action (CTAs) that drive immediate bookings or sales.
• SEO & Authority Content: Perform keyword research and write long-form blog posts and web pages optimized to rank on Page 1 of Google. You will ensure the Elaris brand dominates organic search for relevant industry terms.
• Brand Reputation & PR: Draft professional PR articles, press releases, and guest posts to build brand authority and maintain a premium reputation in the market.
• Brand Voice Stewardship: Act as the guardian of the Elaris brand voice, ensuring every piece of text—whether a 160-character SMS or a 2,000-word whitepaper—is consistent, premium, and engaging.

Mandatory "AI-First" Requirements

We believe in the power of AI to augment human creativity. To be considered for this role, you must demonstrate a tech-forward approach:

AI Workflow Demonstration:

Explain exactly how you use AI in your day-to-day work to speed up research, generate content outlines, and iterate on copy variations without losing the "human touch."

Tool Stack: List the specific AI platforms you use for: ○

• Keyword Research & SEO (e.g., Perplexity, KeyMate, or SEO AI tools). ○
• Copy Variations & Brainstorming (e.g., Claude, ChatGPT, or Jasper). ○
• Performance Testing/Analysis (e.g., tools used to predict heatmaps or emotional resonance).

Efficiency:

Provide examples of how AI has allowed you to increase your content output while maintaining (or improving) quality.

Required Qualifications & Skills

• Experience: Minimum 3-5 years of experience in copywriting, with a portfolio that showcases a mix of creative storytelling and data-driven performance writing.
• Versatility: Proven ability to switch between SEO/Blog writing, PR/Journalistic writing, and aggressive "Sales" copywriting.
• Industry Knowledge: Experience in the Beauty, Salon, or Premium Lifestyle sectors is highly preferred.
• Technical Literacy: Familiarity with SEO tools (like Ahrefs, SEMRush, or SurferSEO) and CMS platforms (WordPress).

Job Type: Full-time

Work Location: In person