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Role Purpose

The Digital Advertising Expert is responsible for planning, executing, optimizing, and managing paid advertising campaigns across digital platforms to drive brand awareness, traffic, and conversions.

Key Responsibilities1. Campaign Planning & Execution

• Plan and manage paid advertising campaigns on Facebook, Instagram, Google, YouTube, TikTok, and other platforms.
• Develop campaign strategies aligned with marketing objectives and brand goals.
• Create audience targeting, retargeting, and lookalike audience strategies.

2. Performance Optimization

• Monitor ad performance, CTR, CPC, conversions, and ROI.
• Optimize campaigns to improve performance and reduce cost per acquisition (CPA).
• Conduct A/B testing on creatives, audiences, and ad copies.

3. Creative & Content Coordination

• Coordinate with the creative team for ad creatives, copies, and videos.
• Ensure ads are aligned with brand tone, campaign objectives, and compliance standards.

4. Budget Management

• Manage advertising budgets efficiently and ensure maximum ROI.
• Provide monthly and campaign-based budget utilization reports.

5. Reporting & Analytics

• Prepare weekly and monthly performance reports.
• Provide insights and recommendations for campaign improvement.
• Track website/app conversions using pixels, tags, and analytics tools.

6. Market & Trend Research

• Stay updated with platform algorithm changes and advertising trends.
• Analyze competitors’ ad strategies and market benchmarks.

Key Skills & Competencies

• Expertise in Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads
• Strong analytical and data-driven decision-making skills
• Understanding of pixels, conversion tracking, funnels, and remarketing
• Copywriting and creative briefing skills
• Budget planning and ROI management
• Strong communication and teamwork skills

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field (preferred)
• 2–5 years experience in digital advertising / performance marketing
• Proven track record of managing successful paid campaigns

Job Type: Full-time

Pay: Rs60,000.00 - Rs80,000.00 per month

Work Location: In person