Add Specialist

Key Responsibilities1. Campaign Management

• Plan, create, and manage digital advertising campaigns on platforms such as Facebook, Instagram, Google Ads, and YouTube.
• Develop campaign strategies aligned with marketing objectives and target audiences.
• Set campaign budgets and monitor spending to ensure efficient utilization.

2. Performance Optimization

• Continuously analyze campaign performance and optimize ads to improve conversion rates, engagement, and ROI.
• Conduct A/B testing on creatives, audiences, and ad copies.
• Adjust bidding strategies and targeting to improve campaign outcomes.

3. Analytics & Reporting

• Track and analyze key performance indicators (KPIs) such as CTR, CPC, CPA, conversion rate, and ROAS.
• Prepare weekly and monthly performance reports.
• Provide insights and recommendations for improving campaign effectiveness.

4. Audience Targeting & Strategy

• Research and identify target audiences and customer segments.
• Implement retargeting and lookalike audience strategies.
• Monitor market trends and competitor campaigns to identify opportunities.

5. Collaboration

• Work closely with the content, design, and social media teams to create engaging ad creatives.
• Coordinate with marketing leadership to align campaigns with overall brand strategy.

Bachelor’s degree in Marketing, Business Administration, Media Studies, or related field.

• 2–4 years of experience in digital advertising or performance marketing.
• Proven experience managing paid campaigns on Meta Ads and Google Ads.
• Strong understanding of digital marketing analytics tools.

Job Type: Full-time

Pay: From Rs80,000.00 per month

Work Location: In person