Essential functions/responsibilities

• Implement and manage Adobe Analytics solutions to track and analyze web traffic, user behavior, and digital marketing campaigns.
• Work with the business partners/ developers/architects to devise and deploy event driven data layer (ACDL & Google data layer).
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and establish reporting frameworks aligned with business goals.
• Design and generate comprehensive reports and dashboards that provide stakeholders with a clear understanding of digital performance metrics and trends.
• Conduct in-depth analysis of data to identify opportunities for improvement and provide actionable recommendations to enhance digital strategies.
• Stay abreast of industry trends and best practices in Adobe Analytics, recommending and implementing updates and optimizations as needed.
• Work closely with developers and IT teams to ensure proper data collection and implementation of tracking requirements.
• Provide training and support to internal teams on Adobe Analytics tools and methodologies.
• Collaborate with marketing and content teams to implement tagging strategies for tracking marketing campaigns and content performance.
• Continuously assess and enhance data quality and integrity to ensure reliable and accurate reporting.

Qualifications:

• 3+ years of in digital analytics experience focusing on:
• Fundamentals of tracking and tagging for measurement
• Variety of tag management system experience (or very strong knowledge of Adobe Launch)
• JavaScript, including common libraries (e.g. jQuery)
• HTML & CSS
• Experience in Adobe Analytics WebSDK and MobileSDK implementation.
• Experience in Adobe Target A/B Test, Experience Targeting and Recommendations
• Experience in Google Analytics (GA4) implementation
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• Experienced in debugging client-side applications (AEP Debugger, Assurance, Omnibug)
• Adobe Analytics certification(s) – Adobe Analytics Business Practitioner / Adobe Analytics Developer or any other relevant certification(s).

Soft skills summary:

• Deliver Outcomes – Demonstrate a bias for speed and execution with sense of urgency.
• Operate as a Team Player – Work together to drive solutions.
• Build Strong Partnerships – Demonstrate integrity and build trust with others.
• Strive for Excellence – Motivate self and others to achieve high standards and continuously improve.
• Effective communications skills: oral, written and listening.
• Comfortable with agile, dynamic, fast paced work environment.
• Ability to learn new tools / technologies.

How you’ll grow

At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the DU in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte’s culture

Our positive and supportive culture encourages our people to do their best every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer comprehensive well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships that we have with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.