Adobe Data Layer SME

Job Description:

TCS Inviting Application For - Adobe Data Layer SME

EXP Range:7+ Yrs

Location: Hyderabad

Technical Responsibilities

Design and implement SDK-based solutions for Adobe Experience Cloud integrations.

Develop and maintain robust Data Layer architecture for web and mobile applications.

Ensure accurate data collection and tagging using Adobe Launch and Web SDK.

Collaborate with engineering teams to integrate SDKs across multiple platforms.

Optimize data flows for analytics, personalization, and activation use cases.

Troubleshoot SDK and Data Layer issues, ensuring compliance with XDM standards.

Provide technical guidance on best practices for SDK deployment and Data Layer governance.

Work closely with AEP, RTCDP, and CJA teams for seamless data integration.

Required Technical Skills

Expertise in Adobe Web SDK and Mobile SDK implementations.

Strong knowledge of Data Layer design and governance.

Proficiency in JavaScript, JSON, and API-based integrations.

Experience with Adobe Launch for tag management.

Understanding of XDM schemas and event-based data collection.

Ability to debug and optimize SDK performance across platforms.

Preferred Qualifications

Adobe Certified Expert in Adobe Experience Platform or related SDK technologies.

Experience in multi-channel data collection and activation.

Strong problem-solving and communication skills for cross-functional collaboration