Ads Specialist

About the Role:

We're looking for a performance-driven Paid Ads Specialist to own and scale our paid acquisition channels across Meta, TikTok, Google Ads, and Yelp. This role reports directly to the Growth Marketing Specialist and will be a critical driver of our growth. You'll have full ownership of campaign strategy, creative development, execution, and optimization.

What will your responsibilities be?

• Plan, launch, and optimize paid advertising campaigns across Meta (Facebook/Instagram), TikTok, Google Ads (Search & Display), and Yelp to drive qualified leads and conversions
• Develop data-driven ad strategies including audience segmentation, competitive positioning, and conversion funnel optimization
• Create, test, and iterate on high-performing ad creatives including copy, captions, static visuals, and video scripts, that resonate with our target audience.
• Implement and maintain robust tracking infrastructure including Google Tag Manager, Pixel, Conversion API (CAPI), and multi-touch attribution models
• Monitor campaign performance daily, conduct A/B tests, and make real-time optimizations to hit CPA, ROAS, and CAC targets
• Collaborate with the creative team to produce high-converting video and static assets based on performance insights and platform best practices
• Manage monthly ad budgets efficiently, forecast spend and ROI, and provide regular performance reporting to leadership

Required Skills & Experience:

• 2+ years of hands-on experience managing paid advertising campaigns on Meta, Google Ads, and at least one other platform (TikTok or Yelp preferred)
• Proven track record of scaling campaigns profitably in B2B SaaS, ideally in SMB software or similar industries
• Strong technical proficiency with Google Tag Manager, Meta Pixel implementation, and Meta Conversion API setup
• Deep understanding of attribution models, conversion tracking, and analytics platforms (Google Analytics 4, Meta Business Manager)
• Experience creating or directing the creation of performance-focused ad creative (copywriting, basic design principles, video scripting)
• Data-driven mindset with ability to analyse campaign metrics, identify optimization opportunities, and communicate insights clearly
• Self-starter who thrives in a fast-paced startup environment with minimal supervision

Why Join AIO?

Our mission is to revolutionize the US restaurant industry by providing a comprehensive and fully integrated solution that empowers restaurant owners to efficiently manage all aspects of their business. Our platform, designed to meet the unique challenges (post COVID-19) faced by restaurants, combines our patented AI technology with unparalleled customer support to help owners increase revenue, reduce costs, and improve their overall profit margins.

We believe that restaurants should be able to focus on delivering exceptional dining experiences to their customers, without the added stress of managing complex and disparate systems. That's why we offer an All-In-One super app platform for all their needs, from front-of-the-house operations like ordering, payment, marketing and rewards, to back-of-the-house management like inventory, staff, and financials.

We are laser focused to become a significant player in the $55 billion restaurant tech SaaS market. You will be a part of a world class Silicon Valley funded stealth mode startup with the opportunity to make a direct impact on our growth trajectory and shape the future of the industry.