Ads Specialist

Job Title

Ads Specialist / Performance Marketing Specialist

Job Description

Midas Online is hiring a skilled and results-driven Ads Specialist / Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns for our clients.

This role is ideal for someone who understands digital advertising, can analyze campaign performance, and knows how to generate leads, sales, and measurable results through paid platforms.

You will be responsible for planning, launching, monitoring, and optimizing ad campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other digital advertising channels.

Key Responsibilities

• Plan, create, and manage paid advertising campaigns.
• Run campaigns on Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
• Conduct audience research and competitor analysis.
• Set up campaign structures, targeting, budgets, creatives, and tracking.
• Monitor campaign performance daily and optimize for better results.
• Improve key metrics such as CPL, CPC, CTR, ROAS, conversions, and lead quality.
• Create performance reports for internal team and clients.
• Coordinate with designers, content writers, and account managers for ad creatives and campaign requirements.
• Test different audiences, creatives, copies, placements, and strategies.
• Ensure campaigns follow client objectives, brand guidelines, and platform policies.

Services / Campaigns You Will Handle

• Lead generation campaigns
• Sales and conversion campaigns
• Brand awareness campaigns
• Traffic campaigns
• Retargeting campaigns
• E-commerce ads
• Local business ads
• International client campaigns

Requirements

• Prior experience in paid ads / performance marketing.
• Strong knowledge of Meta Ads Manager.
• Good understanding of Google Ads.
• Experience with TikTok Ads is a plus.
• Ability to analyze campaign data and make performance-based decisions.
• Understanding of pixels, conversion tracking, events, retargeting, and analytics.
• Good communication and reporting skills.
• Basic understanding of digital marketing funnels.
• Ability to manage multiple client campaigns at the same time.
• Must be available for an on-site role in Soan Garden.
• Must be able to work from 1:00 PM to 9:00 PM, Monday to Saturday.

Compensation

• Salary: PKR 50,000 – 70,000 per month
• Final salary will depend on experience and skill level.

Ideal Candidate

We are looking for someone who is:

• Data-driven
• Creative with ad strategy
• Detail-oriented
• Consistent with optimization
• Comfortable with performance targets
• Able to manage multiple campaigns
• Good at problem-solving
• Serious about growth in digital advertising

How to Apply

Interested candidates can apply with their updated CV and portfolio/case studies, if available, on careers@midas.online

Job Type: Full-time
Work Location: On-site, Soan Garden
Schedule: Monday to Saturday, 1:00 PM – 9:00 PM
Salary: PKR 50,000 – 70,000 per month

Pay: From Rs50,000.00 per month

Work Location: In person