Advertising Specialist

Overview
We are seeking a dynamic and results-driven Advertising Specialist to join our marketing team. The ideal candidate will have a strong background in digital marketing and a passion for creating compelling advertising campaigns that drive engagement and conversions. This role requires expertise in various marketing channels, including SEO, social media, and content marketing, to effectively reach our target audience and enhance brand visibility.

Responsibilities

• Develop and implement innovative advertising strategies across multiple platforms, including digital, print, and social media.
• Conduct thorough market research to identify trends, customer preferences, and competitive landscape.
• Create engaging content for various channels, ensuring alignment with brand messaging and objectives.
• Manage advertising campaigns on platforms such as Google AdWords and Facebook Advertising to optimize performance.
• Utilize analytics tools like Google Analytics to track campaign effectiveness and make data-driven decisions.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Oversee budgeting for advertising initiatives, ensuring efficient allocation of resources.
• Stay up-to-date with industry trends and emerging technologies to continuously improve marketing strategies.

Skills

• Proficient in SEO techniques and best practices for improving website visibility.
• Strong knowledge of social media marketing strategies across various platforms.
• Experience in multichannel marketing approaches to maximize outreach.
• Familiarity with advertising sales processes and techniques.
• Proficient in Adobe Creative Suite for designing visually appealing advertisements.
• Solid understanding of digital marketing principles, including performance marketing and e-commerce strategies.
• Experience with content marketing initiatives that engage target audiences effectively.
• Knowledge of B2B marketing tactics to drive business growth.
• Familiarity with marketing automation tools for streamlined campaign management.
• Proficient in WordPress for website management and content updates.
• Basic understanding of HTML for email templates and web content adjustments.
• Strong research skills to inform strategic decision-making.
• Excellent copywriting abilities to create persuasive ad copy that resonates with audiences.
• Experience in sales techniques that complement advertising efforts.
• Knowledge of product management principles to align advertising with product offerings.
• Ability to manage budgets effectively while maximizing return on investment.
• Familiarity with email marketing best practices for audience engagement.
• Strong analytical skills to interpret data and optimize campaigns based on insights.
• Experience in print advertising strategies as part of a comprehensive marketing approach. Join us as we strive to elevate our brand through innovative advertising solutions!

Job Types: Full-time, Part-time, Temporary

Pay: $60,000.00 - $230,000.00 per year

Expected hours: 40 per week

Benefits:

• Paid time off

People with a criminal record are encouraged to apply

Work Location: Remote