Affiliate & Partnerships Manager

Bloom is a full-service workplace design consultancy, proudly supporting Poppy & Peonies in their search for an Affiliate & Partnerships Manager to join their dynamic team. As Talent Advisors, we serve as the bridge between our Bloom Partner and you throughout the recruitment process. At Bloom, we don’t rely on automated tools to sift through applications—every resume is carefully reviewed by a real person to ensure a fair and consistent interview process. If selected, you’ll join Poppy & Peonies directly as a valued member of their team. We’re excited to consider your application! Please note that applications will be accepted throughout the holiday season. Thank you for your patience and interest in this opportunity!

Hi, I’m Natalie Dusome, Founder and CEO of Poppy & Peonies.

At Poppy & Peonies, we’re a fun and energetic brand that believes style and function should always go hand-in-hand.

We’re passionate about creating practical pieces that make life a little easier and literally lighten the load. Building Poppy & Peonies has been an incredible adventure. It all started when my daughter Poppy was born, and I found that my accessories no longer fit my new life as a mom. I needed bags with pockets and organization that looked cool but also had functionality. When I couldn’t find them, I decided to create them myself. And so, in 2015, Poppy & Peonies was born. We’ve come a long way since then—from filling orders in my basement to appearing on Dragons’ Den, and now, expanding into new product categories and collaborating with exciting influencers and brands. It hasn’t always been smooth sailing, but thanks to our incredible community, we’ve never felt more loved and supported!We believe in our responsibility to care for the environment and are passionate about preserving the health and welfare of our planet and the animals that live on it. That’s why all of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste. We are constantly looking for new ways to make our products and supply chain more sustainable, reducing our carbon footprint.

As our Affiliate & Partnerships Manager, you will lead one of the most exciting growth channels for Poppy & Peonies. You will be responsible for building and scaling our affiliate ecosystem with a strong focus on TikTok Shop and creator-led commerce and brand partnerships in the U.S. market. This role sits at the intersection of performance marketing, creator partnerships, and brand collaborations, helping us expand our reach through authentic relationships with creators, UGC partners and aligned brands.

You will own the affiliate strategy end-to-end: identifying high-potential creators, optimizing performance, building long-term partnerships, and scaling the program into a major growth engine for the brand.This role is ideal for someone who understands the evolving world of social commerce, thrives on building relationships, and loves turning creator and brand partnerships into measurable revenue.

Does this sound like you?

The Opportunity

• Lead the development and execution of Poppy & Peonies’ affiliate marketing strategy, with a strong focus on TikTok Shop and creator-led commerce.
• Identify, recruit, and onboard high-performing creators, affiliates and UGC partners who align with the brand and can drive meaningful revenue.
• Build and manage long-term relationships with creators, influencers, and affiliate partners and brand collaborators to ensure consistent collaboration and performance.
• Own and grow brand partnerships and collaborations, identifying opportunities to co-create campaigns, products, or moments that introduce Poppy & Peonies to new audiences.
• Develop and manage a UGC ecosystem, sourcing and nurturing creators who can produce high-performing, conversion-driven content at scale.
• Track, analyze, and optimize affiliate performance to scale revenue through data-driven decisions.
• Develop campaigns and incentives that motivate creators to promote Poppy & Peonies products authentically and effectively.
• Identify opportunities for brand collaborations and partnership campaigns that introduce Poppy & Peonies to new audiences.
• Work closely with the marketing and social teams to ensure affiliate content aligns with brand voice, campaign priorities, and product launches.
• Monitor emerging trends across TikTok, creator commerce, and affiliate platforms to continuously evolve our strategy.
• Build systems and processes to help the affiliate program scale efficiently as the company grows in the U.S. market.

What You Bring to the Table:

• You have 4+ years of experience in affiliate marketing, influencer partnerships, brand partnerships or collaborations.
• You have direct experience managing affiliate programs, ideally within e-commerce or consumer brands.
• You understand the TikTok creator ecosystem and social commerce, including TikTok Shop or similar platforms.
• You have experience recruiting, managing, and growing relationships with creators or influencers, UGC creators, and brand partners.
• You are highly analytical and comfortable using data to track performance and optimize campaigns.
• You have strong relationship-building skills and enjoy connecting with creators and partners.
• You thrive in a fast-paced, entrepreneurial environment where you can build programs from the ground up.
• You are both strategic and hands-on — comfortable owning execution as well as planning long-term growth.
Experience working with U.S.-based creators or affiliate networks is a strong asset.

Location

Total Rewards

• Salary Range: $100,000- $120,000 USD annually

• 15 days of paid vacation

• Health benefits coverage

• $250 annual period & menstrual budget

• $1,000 annual allowance towards Poppy & Peonies product

• $400 home office setup allowance

Our Commitment to you.

Like Bloom, Poppy & Peonies is proud to be an equal opportunity workplace. We are committed to equitable employment practices and do not discriminate on the basis of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.

We’re looking for motivated, compassionate people who are excited to contribute, grow with the team, and support the values that Poppy & Peonies believes in.

Poppy & Peonies is committed to developing an inclusive, barrier-free recruitment process and work environment. Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. Requests for any accessibility-related assistance can be made to niamh@buildwithbloom.com.

We believe transparency matters, especially as technology evolves.

At Bloom, we may leverage AI as a supportive tool when developing role descriptions, interview questions, take home assignments, and interview guides, where appropriate, with the goal of improving clarity, consistency, and accessibility for candidates. However, we do not use AI to source, assess, screen, or interview candidates. Every application is reviewed by a human, every interview is conducted by a human, and all hiring decisions are made by people, not automated systems. Human judgment, care, and accountability are central to how we hire.

About Bloom

Bloom is a full-service workplace design consultancy representing Poppy & Peonies at they build their team. As Talent Advisors, we will be the liaison between our Bloom Partner and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!