Agentic Marketing Channels Manager

The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in-product messaging, SEM/SEO, display, chat, and Meta ads to provide value for our customers and enable business impact. We focus on developing and executing strategies that make our marketing channels impact levers for the business.We are seeking an Agentic Marketing Channels Manager to pioneer the development of AI-driven marketing channels, particularly conversational and autonomous marketing agents. This individual will lead our evolution to AI-first marketing channel strategies, anticipating and adapting to changing customer behaviors and expectations.The Agentic Marketing Channels Manager will combine demonstrated digital marketing expertise with emerging AI/agentic technologies, driving measurable results while shaping the future of digital marketing channels.

Agentic Marketing Channels Manager Responsibilities:

• Drive strategic leadership in developing agentic AI marketing channels (chat, conversational AI, autonomous agents) that deliver demonstrable business impact
• Establish measurement frameworks and learning agendas to optimize AI-driven marketing channels through experimentation, A/B testing, and advanced analytics
• Influence cross-functional partners across Product, Marketing, and Sales teams to align on AI-first marketing channel experiences
• Mentor and guide team members on agentic marketing approaches, building organizational rigor in AI-driven customer engagement
• Drive innovation in conversational marketing, prompt engineering, and autonomous marketing agent development

Minimum Qualifications:

• 8+ years of digital marketing experience, driving performance marketing results at scale
• Expertise in multiple digital marketing channels such as email, search, display, Meta Ads, and chat
• Analytical foundation including SQL, statistical analysis, and experience designing/executing marketing experiments
• Knowledge of agentic AI systems, autonomous agents, or conversational AI development
• Cross-functional leadership experience influencing and partnering with Product, Engineering, Data Science, and Sales teams
• Strategic thinking and experience developing long-term strategy while executing tactical initiatives

Preferred Qualifications:

• Technical experience in prompt engineering, agent development, or AI model evaluation
• Experience with Salesforce Marketing Cloud, Agentforce, or similar marketing automation platforms
• Background in growth marketing, performance marketing, or marketing technology roles
• Advanced analytics experience with causal inference, machine learning, or predictive modeling
• Experience driving organizational change and innovation in marketing

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.