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Agile Marketing Project Manager
North Bethesda, United States
Who are we looking for?
Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Agile Marketing, Project Manager in the Marketing & Communications department. The Agile Marketing team partners across Choice’s digital and brand channels to run test-and-learn campaigns that optimize customer engagement and drive bookings. As a key member of our Agile Marketing team, you will support marketing pods to deliver cross-channel testing initiatives that directly impact revenue, loyalty, and customer lifetime value.
Are you a strategic project manager who thrives in fast-moving environments, communicates seamlessly, and keeps complex projects moving forward with clarity and purpose? We invite you to apply today for our Agile Marketing, Project Manager role today and #MakeItYourChoice.
Your Responsibilities
- Support the day-to-day coordination of agile marketing pods, ensuring all test initiatives move from brief to launch on time and within budget.
- Assist in identifying potential test and optimization opportunities based on business needs, consumer behavior, and performance insights.
- Help draft and refine creative briefs that capture testing objectives, messaging strategies, and desired outcomes, ensuring alignment with brand standards.
- Facilitate communication and alignment across pod members, driving clarity, accountability, and effective collaboration.
- Capture and organize input from ideation sessions and cross-functional partners into clear next steps and prioritized testing roadmaps.
- Contribute to the development and quality control of marketing content, ensuring alignment with brand standards and legal.
- Collaborate with creative, digital, and analytics teams to execute test plans, and measure performance; Maintain documentation of testing strategies, processes, and results.
- Assist in summarizing testing insights and patterns into strategic recommendations that inform brand marketing strategy and enterprise growth initiatives.
- Help coordinate daily stand-ups, meeting recaps, sprint planning, and retrospectives to support efficient workflows.
Your Experience, Skills & Competencies
- Bachelor's degree in marketing or related field or equivalent experience
- At least 4 years’ experience in marketing and/or marketing project management.
- Proficient in Microsoft Outlook, Excel, PowerPoint and Word
- Proficient in integrated marketing communication both in traditional and new media. Strong understanding of how to implement projects within an advertising and marketing environment is highly desirable.
- Demonstrates key competencies to include:
- Proven project management experience. Process oriented with understanding of Agile ways of working.
- Strong verbal, written and listening communication skills
- Strong attention to detail and accuracy.
Your Team
This is an individual contributor role that will report to the Sr. Manager, Brand Advertising & Marketing. You will have 2 peer teammate(s) and collaborate with cross functional departments on a regular basis.
Your Work Location
As our Agile Marketing, Project Manager, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.
Salary Range
The salary range for this position is $85,294 - $100,220 annually.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at
Pike & Rose
, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
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