AI Digital Content Creator / Digital Marketing & Content Lead
(Fit-out & Construction – Europe Experience Preferred)
Job Summary
We are seeking a highly creative and technically skilled AI Digital Content Creator with proven experience in the fit-out and construction industry. The role will be responsible for conceptualizing, creating, and managing high-impact digital content using AI tools and platforms to strengthen brand presence, support business development, and position the company as a thought leader in commercial fit-out, interiors, and construction projects.
Key Responsibilities Content Strategy & Planning
- Develop and execute a digital content strategy aligned with company branding, project portfolio, and European market positioning.
- Create compelling content showcasing fit-out, interior, MEP, and construction projects (commercial, hospitality, retail, offices).
- Collaborate with business development, design, and project teams to translate technical concepts into engaging digital stories.
AI-Driven Content Creation
- Utilize AI tools (ChatGPT, Midjourney, DALL-E, Runway, Adobe Firefly, etc.) for:
- Visual content generation (renders, concept visuals, reels, short videos).
- AI-assisted copywriting, captions, blogs, and case studies.
- Video scripting, voiceovers, and post-production enhancements.
- Optimize content production timelines while maintaining high creative and technical quality.
Digital & Social Media Management
- Manage and grow company presence on LinkedIn, Instagram, YouTube, and other relevant platforms.
- Create content calendars focused on European trends, sustainability standards, and design innovations.
- Track performance metrics and optimize content using analytics and AI insights.
Brand Storytelling & Marketing Collaterals
- Create project case studies, corporate presentations, brochures, and website content.
- Support tender submissions and proposals with visually compelling digital material.
- Ensure all content aligns with brand guidelines and European client expectations.
Market & Trend Analysis
- Stay updated on European construction, interior design, ESG, sustainability, and smart building trends.
- Research competitor digital strategies and propose innovative AI-driven improvements.
Key Requirements Experience & Background
- 5–8+ years of experience in digital content creation or marketing.
- Mandatory experience working with European fit-out / construction / interior design companies.
- Strong understanding of commercial construction workflows and terminology.
Skills & Expertise
- Proficiency in AI content creation tools and digital marketing platforms.
- Strong visual storytelling skills (image, video, motion graphics).
- Excellent English communication and copywriting skills (European business standards preferred).
- Knowledge of sustainability, LEED/BREEAM, and European compliance standards is a strong advantage.
Tools & Software
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
- AI tools for content generation and automation.
- Social media scheduling and analytics tools.
Soft Skills
- Creative thinker with strong attention to detail.
- Ability to work independently and manage multiple projects.
- Strong collaboration and stakeholder management skills.
- Results-oriented with a data-driven mindset.
Preferred Location & Exposure
- Experience working with European clients or projects (UK, Germany, France, Netherlands, Nordics, etc.).
Job Type: Full-time