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Role Objective
To deliver measurable business growth using AI-enabled SEO strategies, Search Experience Optimization (SXO), entity-based SEO, automation, and predictive analytics.
This role focuses on lead generation, revenue outcomes, and topical authority — not just rankings.
Key Responsibilities1) AI-Powered Strategy & Planning
● Build quarterly + monthly SEO roadmaps using AI analytics & predictive intelligence (GA4 AI, SEMrush AI, Perplexity, etc.).
● Create business growth plans based on intent, competition, topical depth, and revenue potential.
● Convert strategy into weekly actionable task sheets for the SEO team.
2) Search Experience Optimization (SXO)
● Optimize landing pages for conversion, UX, scroll depth, CTAs, and readability.
● Use AI experience tools (Clarity Insights, Hotjar AI) to improve user journey.
● Work with UI/UX & Dev to fix page experience issues.
3) Entity-Based SEO & Topical Authority Building
● Develop keyword clusters, topic maps, and entity-rich content plans.
● Implement schema automation, author authority, and digital trust signals.
● Use tools like InLinks, Surfer, Schema AI generators.
4) AI + Content Collaboration
● Build AI-generated content briefs (not AI articles) with:
○ Keyword groups
○ Intent layers
○ Internal linking
○ E-E-A-T & entity requirements
● Work with content writers to improve accuracy, depth & credibility.
5) Technical + Automation
● Run regular audits and coordinate fixes for:
○ Indexing, speed, mobile, CWV
○ JS SEO & site structure
● Implement automation for:
○ Schema markup
○ Internal linking clusters
○ Image optimization
● Work closely with dev teams with clear sprint tickets.
6) AI-Enhanced Link Acquisition & PR
● Build brand-first + niche-relevant link systems using AI prospecting and personalization.
● Monitor link toxicity, authority metrics, and brand mention visibility.
7) Revenue-Focused Reporting
● Report KPIs around leads, conversions, CPL, topical growth, UX improvement, not vanity metrics.
● Build dashboards in Looker Studio with attribution insights.
KPIs (Measured Quarterly)
KPI Metric
Expected Outcome
Revenue/Lead Growth
Qualified leads, lead cost reduction, CR uplift
Topical Authority
Entity score, coverage depth, SERP ownership
Technical Closure Rate
Tickets closed within timeline
SXO Impact
CTR, conversion, bounce & scroll depth improvement
AI Workflow Adoption
Time saved, automation accuracy
Content Quality
E-E-A-T compliance, entity richness
Backlink Quality
Brand mentions, non-toxic, niche relevance
Required Skills
Tool Proficiency
● GSC, GA4, Ahrefs, SEMrush
● Screaming Frog + AI Audit Insights
● Surfer AI, InLinks, Frase, Jasper/Claude
● MS Clarity AI, Hotjar, Looker Studio
● Zapier/Make automation (Preferred)
Core Knowledge
● Topical authority + entity SEO
● Structured data, schema, CW
● UX/CRO + page experience optimization
Soft Skills
● Client communication & data storytelling
● Strategy ownership & proactive execution
● Team collaboration, problem solving, leadership mindset
Education & Experience
● Bachelor’s degree preferred (not mandatory if proven skill).
● Minimum 2–6 years of real SEO experience, including strategy building
● Prior agency experience preferred; white-label exposure is a bonus.
Bonus (Not Mandatory)
● Multi-location local SEO
● Experience with JS sites or WebFlow/Shopify SEO
● API + log file analysis
Job Type: Full-time
Pay: ₹19,492.34 - ₹34,739.00 per month
Work Location: In person
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