AI & Marketing Coordinator

Job Overview
We are seeking a dynamic and detail-oriented AI & Marketing Coordinator to join our innovative team. This role combines expertise in digital marketing, AI-driven strategies, and content creation to enhance our brand presence across multiple channels. The ideal candidate will possess a strong understanding of SEO, social media marketing, and marketing automation tools to drive engagement, generate leads, and support our overall marketing objectives. This position offers an exciting opportunity to work at the intersection of technology and marketing in a fast-paced environment.

Duties

• Develop and execute comprehensive multichannel marketing campaigns, including social media, email marketing, print advertising, and digital advertising such as Facebook Advertising and Google AdWords.
• Manage content creation and copywriting for websites, blogs, social media platforms, and promotional materials using Adobe Creative Suite and WordPress.
• Implement SEO strategies to improve organic search rankings and increase website traffic through keyword research, on-page optimization, and backlink building.
• Utilize marketing automation platforms to nurture leads, segment audiences, and analyze campaign performance with Google Analytics and other analytics tools.
• Conduct market research to identify trends, competitor activities, and new opportunities in B2B marketing and e-commerce sectors.
• Oversee product management tasks including campaign planning, budgeting, and performance tracking to optimize ROI.
• Collaborate with sales teams to develop advertising sales strategies that align with company goals.
• Monitor digital advertising campaigns’ performance metrics; adjust strategies based on data insights for continuous improvement.
• Coordinate with creative teams to produce engaging visual content that aligns with brand messaging.
• Stay updated on latest trends in digital marketing, AI applications in marketing automation, and emerging technologies to keep campaigns innovative.

Experience

• Proven experience in digital marketing roles with a focus on SEO, social media marketing, content marketing, and multichannel campaigns.
• Familiarity with advertising sales processes and B2B marketing strategies.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
• Strong copywriting skills with the ability to craft compelling messages across various formats.
• Experience managing marketing automation tools and analyzing performance metrics for optimization.
• Knowledge of product management principles within a marketing context is a plus.
• Prior experience in e-commerce environments or performance marketing campaigns is desirable.
• Ability to research market trends effectively and translate insights into actionable strategies. This role is ideal for a motivated professional eager to leverage AI technologies within innovative marketing initiatives while contributing to the growth of our brand across diverse platforms.

Pay: $20,000.00 - $40,000.00 per year

Work Location: In person