Social Media Marketing person

Job Overview
We are seeking a dynamic and creative Social Media Marketing Specialist to join our team. This role is essential in developing and executing innovative digital marketing strategies to enhance brand visibility, engage audiences, and drive online growth. The ideal candidate will possess a strong understanding of social media platforms, content creation, and analytics tools, with a passion for storytelling and brand development across digital channels.

Duties

• Develop and implement comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging content including graphics, videos, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media accounts using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and analyze performance metrics.
• Conduct social listening to gauge audience sentiment, identify trends, and inform content strategies.
• Optimize content for SEO through keyword research and web analytics to increase organic reach.
• Run targeted Facebook Advertising campaigns to promote products or services effectively.
• Collaborate with the public relations team to manage brand reputation and develop relationship management strategies.
• Track and analyze web traffic data using Google Analytics and web analytics tools to measure campaign success.
• Proofread all content to ensure accuracy, consistency, and adherence to branding guidelines.
• Support e-commerce initiatives by integrating social media campaigns with online sales channels.
• Engage with followers to foster community building and enhance customer relationships through social media management practices.
• Stay updated on the latest trends in digital marketing, social media algorithms, and emerging platforms to keep strategies current.

Qualifications

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software.
• Familiarity with social media management tools such as Hootsuite and Buffer.
• Knowledge of SEO best practices, keyword research, Google Analytics, and web analytics tools.
• Experience with Facebook Advertising and other paid social media campaigns.
• Strong graphic design skills with an eye for branding consistency.
• Excellent written communication skills with attention to proofreading detail.
• Ability to analyze data insights to optimize campaigns effectively.
• Knowledge of public relations principles and relationship management techniques.
• Understanding of e-commerce platforms and digital marketing strategies is a plus.
• Creative mindset with the ability to develop engaging content tailored for various audiences. Join our team as a Social Media Marketing Specialist to leverage your expertise in digital storytelling while helping us grow our brand presence across multiple online channels!
• bilingual preferred

Job Type: Full-time

Pay: $15.00 - $20.00 per hour

Expected hours: 40 per week

Work Location: In person