Amazon Brand Manager: Core Duties & Performance Metrics

I. Growth, Advertising & Category Strategy

Driving profitable visibility and market share within strict efficiency and structural parameters.

● PPC Structure & Campaign Allocation: Build and maintain an advertising portfolio strictly adhering to a 70% Manual / 30% Automatic campaign budget and structure split.

● Exact Match Focus: The core priority within manual campaigns must be placed heavily on Exact Match campaigns to harvest high-intent traffic, reduce wasted ad spend, and control bidding precision.

● Multi-Ad Format Strategy (ACOS ≤ 25%): Systematically deploy and scale Sponsored Brands, Video, and Sponsored Display campaigns. These top-and-middle funnel formats must be managed with absolute adherence to the maximum 25% ACOS limit.

● Margin Protection (Hard Constraint): Total advertising spend must maintain an overall efficiency target below 25% to protect the food industry operating margins of 30%. No exceptions. Continuous negative keyword pruning and dayparting should be leveraged to uphold this baseline.

● SEO & Keyword Research: Utilize specialized toolsets (e.g., Helium 10, Jungle Scout) to track and grow the brand's Share of Voice across primary category keywords, shifting reliance toward organic traffic over time.

● Brand Analytics: Leverage the Brand Analytics suite—specifically analyzing Market Basket Analysis (to find cross-selling opportunities), Repeat Purchase Behavior, and Search Query Performance—to refine targeting.

● Promotions & Deals: Design and deploy strategic promotional levers including Subscribe & Save (SnS) optimization for recurring revenue, Coupons, and Prime-specific Lightning Deals during peak velocity periods.

● Competitor Analysis: Regularly benchmark competitor pricing variations, content adjustments, and targeted keyword strategies within the category to keep our positioning sharp.

II. Operational, Health & Listing Defenses

Maintaining excellent account health, resolving backend indexing friction, and defending listings against customer or automated complaints.

● Listing Health & Search Suppression: Daily monitoring of the Account Health Dashboard. Actively track, identify, and immediately resolve Search Suppressed Listings to restore search visibility.

● Backend Keyword Management: Perform regular deep-dives into backend search terms. Optimize backend keywords to ensure complete indexing without repeating frontend title words, keeping them within the strict character limits.

● Customer Complaints & Appeals: Monitor customer feedback, product reviews, and Voice of the Customer (VOC) dashboards. Formally file objections and appeals against false claims, policy warnings, or unfair listing deactivations.

● A-to-Z Guarantee Management: Monitor, investigate, and formally respond to all A-to-Z Guarantee Claims within the required Amazon window to protect the account's Order Defect Rate (ODR).

● Review Management: Utilize the Brand Customer Reviews tool to systematically engage with buyers who leave 1–3 star reviews (where eligible) to offer customer service and protect listing scores.

III. Creative & Content Optimization

Maximizing conversion rates, protecting brand integrity, and managing the visual footprint across all North American storefronts.

● A+ Content Management: Design, implement, and audit A+ and Premium A+ descriptions. This includes configuring interactive comparison charts, high-resolution imagery, and "Brand Story" modules to convey ingredient quality.

● Storefront Design: Build and maintain a cohesive, multi-page Amazon Storefront that acts as a dedicated brand hub, organizing product categories logically (e.g., specific collections, dietary filters, or gifting lines).

● Product Launches: Coordinate creative assets, imaging, and SEO architecture for new product introductions to capture early momentum while staying aligned with global branding.

● Brand Profiles: Maintain the "Brand Profile" to ensure logos, color palettes, and brand imagery remain consistent across all customer touchpoints, including the mobile app.

III. Mandatory Operational & Tracking ProtocolsHubstaff Time & Activity Monitoring

● Clocking In/Out: Mirza Muhammad Muntazir Mehdi is required to use the Hubstaff desktop timer to track all working hours between 4:00 PM and 12:00 AM PKST. The timer must be running during active work hours and manually switched off for lunch, personal breaks, or whenever away from the computer workstation.

● Screen Monitoring: Be aware that Hubstaff automatically captures random desktop screenshots every 10 minutes to verify active tasks and ongoing account optimizations.

● Minimum Activity Threshold: You are required to maintain a minimum activity level of 60% inside Hubstaff.

● Warning: Dropping below a 60% average activity level indicates insufficient engagement and will result in a direct salary deduction.

IV. Reporting & Accountability

● Daily Report: Submit a brief, concise report at the end of every shift (by 12:00 AM PKST) detailing:

○ Tasks completed during the block.

○ Active ad metrics explicitly highlighting ACOS/ROAS trends.

○ Any critical Seller Central portal alerts handled (suppressions, metrics, claims).

● Weekly Monday Report: Submit a comprehensive, detailed operational roadmap every Monday morning highlighting:

○ Specific targets, milestones, and tasks to be completed during that upcoming week.

○ Performance summaries of the previous week's marketplace sales and advertising metrics against the 25% ACOS limit.

Critical Performance Benchmark Summary: Automatic campaigns are strictly for data-gathering (capped at 30%). The remaining 70% must be driven by Manual Exact Match targeting to protect our 30% food operating margins. All advertising activity, including Brand and Display initiatives, must back into the 25% ACOS ceiling. Compliance with the 60% Hubstaff activity metric and strict shift reporting window is non-negotiable for compensation stability.

Pay: Rs60,000.00 - Rs80,000.00 per month

Work Location: In person