Key Responsibilities:
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Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across multiple ASINs
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Perform keyword research and ASIN targeting using tools like Helium 10 and Amazon Brand Analytics
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Monitor daily performance and KPIs such as ACoS, TACoS, ROAS, CTR, CVR, and CPC
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Regularly optimize bids, placements, and targeting to improve campaign efficiency
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Restructure and scale campaigns based on performance trends and product goals
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Harvest high-converting keywords and manage negatives to maintain campaign hygiene
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Collaborate with the content and design teams to enhance ad performance and listing relevancy
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Prepare weekly performance reports and provide insights for growth
Requirements
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Bachelor's Degree
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Experience with bulk operations and placement modifiers
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Familiarity with international marketplaces (Amazon US, UK, etc.)
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Basic knowledge of listing optimization and CRO principles
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Exposure to third-party tools like Pacvue, Perpetua, or Scale Insights (optional)
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