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Amazon PPC Specialist
Key Responsibilities:
- Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across multiple ASINs
- Perform keyword research and ASIN targeting using tools like Helium 10 and Amazon Brand Analytics
- Monitor daily performance and KPIs such as ACoS, TACoS, ROAS, CTR, CVR, and CPC
- Regularly optimize bids, placements, and targeting to improve campaign efficiency
- Restructure and scale campaigns based on performance trends and product goals
- Harvest high-converting keywords and manage negatives to maintain campaign hygiene
- Collaborate with the content and design teams to enhance ad performance and listing relevancy
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Prepare weekly performance reports and provide insights for growth
- Bachelor's Degree
- Experience with bulk operations and placement modifiers
- Familiarity with international marketplaces (Amazon US, UK, etc.)
- Basic knowledge of listing optimization and CRO principles
- Exposure to third-party tools like Pacvue, Perpetua, or Scale Insights (optional)
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