Analyst - Advanced Business Analytics

The Marketing Analyst role will be responsible for the execution and analysis of database marketing for Ally Bank. As an integral part of the marketing analytics team, this analyst will interact with business partners on the marketing team and line of business, as well as our creative agency, to identify targeted marketing audiences, lead the execution of campaigns and report findings to identify opportunities for enhancements and better targeting.

• Participate in the upfront strategic planning process of developing targeted multi-channel campaigns (acquisition, upsell, cross sell, incentives), including sizing, scenario testing.
• Take part in design of experiment ideation and development for the purposes of ensuring adequate structure for maintaining measurable outcomes.
• Responsible for the execution and project management of targeted marketing campaigns based on detailed customer characteristics, legal regulations, statistical models and business requests
• Analyze and present campaign performance including responder profiling, statistical significance testing and business case analysis
• Act as a liaison between business partners and execution team to translate business need into executable requirements and technical specifications
• Oversee automated campaigns to ensure they’re running on time and accurately
• Manage workflow and resource planning for campaign execution
• Conduct detail-oriented team audits of all deliverables to ensure 100% accuracy of campaign data

Minimum Qualifications

Preferred Qualifications

• 2 years+ of SQL experience
• 2 years+ of Data Analysis experience
• Excellent ability to communicate across all levels of roles and functions throughout the organization - both verbally and written
• 1+ years of professional experience in marketing campaign management and/or business analysis, preferably in financial services
• Ability to perform in a fast-paced environment, with competing priorities and changing requirements
• Ability to manage multiple projects at once
• Detail-oriented with a strong focus on accuracy

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
• Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
• To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at hrpolicy@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.