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Membership Portfolio Services (MPS), within our US Consumer Services Business, is responsible for developing and scaling several growing businesses that are strategically important to American Express. We are developing unique and differentiated ways to strengthen the Membership Model across Amex Offers, Advertising, Dining and Marketing Technology. The Enterprise Comms & MarTech Experiences (ECMX) team is a global organization that sits within Membership Portfolio Services (MPS). It is American Express’ marketing services center of excellence with the charter of powering high quality, efficient, user-centric digital marketing experiences that accelerate business growth through optimized enterprise MarTech & MarOps solutions. The Content Management Group’s (CMG) role is within ECMX.
CMG is responsible for creative development and content management tasks for pre-approved U.S. marketing content which includes:
-Ownership and maintenance of marketing content within the Marketing Digital Asset Manager (DAM).
-Content Governance & Communications including content management.
-Development of marketing content for new products, benefits, refreshes of existing products or benefits, and guidelines for existing content across business units and channels.
-Project management includes large-scale content changes, process transformation and improvements, and overall project support.
Responsibilities:
Manage content communications/inquiries with partners including optimizing the process, organizing, and facilitating timely communications to stakeholders to outline critical changes and updates in marketing requirements.
Collaborate on project strategies with key stakeholders to develop action plans for content within time-sensitive timelines.
Provide support and expertise to partners as it relates to marketing content housed in the Marketing Digital Asset Manager (DAM).
Execute content changes including creating and updating content, obtaining approvals from partners, and ongoing content reviews to ensure accuracy and quality. Including periodic testing process.
Participate in business-driven projects as a subject matter expert of the content to guide partners and maintain governance standards.
Review marketing changes and updates for applicable impacts on content.
Support leadership in all relevant activities.
Prior experience in at least one of these areas: Content Management, Content Management Solutions (CMS), Digital Asset Management (DAM), Data management, Compliance, Marketing Execution, Operations and/or Project Management.
Strong organizational and project management skills (agile, attention to detail, managing tight timelines) are critical.
Proven ability to independently manage multiple priorities simultaneously in a fast-paced environment and drive results.
Comfortable in leading and influencing discussions across various levels of the organization without direct authority.
Ability to build relationships, manage and resolve conflict and partner effectively with cross-functional teams and peers.
Ability to adjust quickly to shifting priorities, multiple demands, and ambiguity.
Proactive, results-oriented, and self-driven.
Excellent communication skills, both written and verbal.
Strong proficiency with Microsoft Office Suite.
Bachelor’s degree.
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