Analyst - Marketing Services

Responsibilities:

• Conduct in-depth analysis of digital data to uncover key insights, trends, and opportunities across various digital channels, including websites, mobile apps, and social media platforms.
• Collaborate with cross-functional teams to define digital performance metrics, KPIs, and success criteria, and ensure proper tracking and data collection.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to measure, track, and report on digital performance metrics and identify areas for improvement.
• Develop and maintain dashboards and reports that provide actionable insights and visualizations to stakeholders.
• Conduct competitive analysis and benchmarking to identify best practices and emerging trends in digital marketing.
• Collaborate with data scientists and digital specialists to implement data-driven marketing strategies and optimize digital touchpoints.
• Stay up to date with industry trends, digital analytics methodologies, and emerging technologies to drive innovation and enhance our digital capabilities.
• Assist in the development and maintenance of digital analytics frameworks, processes, and tools to ensure data accuracy, automation, and scalability.

Qualifications:

• Bachelor's degree in Computer Science, Marketing, Statistics, or a related field. Master's degree is a plus.
• 2-4 years of experience in digital analytics or a relevant analytical role.
• Strong knowledge of digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and familiarity with digital marketing concepts.

• Proficiency in using SQL, Python, or R for data manipulation and analysis.
• Experience with data visualization tools (e.g., Power BI).
• Strong analytical mindset with the ability to translate data into actionable insights and recommendations.
• Excellent communication and presentation skills, with the ability to effectively communicate complex concepts to non-technical stakeholders.
• Strong attention to detail and ability to prioritize tasks, manage multiple projects, and meet deadlines.
• Experience in the pharmaceutical or healthcare industry is a plus.
• Fluency in English is required, additional language skills are a plus.

If this Digital Analyst position at Novartis aligns with your skills and interests, we encourage you to apply and be part of our digital transformation journey.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards